Marketing Management Assignment Example | Topics and Well Written Essays - 250 words - 3

Marketing Management - Assignment Example The element of self-image is encompassed among many personal attributes like perceptions and attitudes, as well as many others that influence an individual’s decision making process. The element of self-image can be termed as a highly reliable predictor of consumer choices. Many consumers make choices based on their personal desires despite having other social factors influencing their buying decisions (Aghdaie and Khatami 134). A consumer will purchase products that they feel provide them with value for money based on their perceptions of self, making self-image a predictor of consumer purchasing behaviour. The consumer market for briefcases would be mainly focused on considering the reasons why the market is involved in purchasing briefcases. This would involve the consideration of the persons involved in conducting the direct purchase of briefcases. It would be essential for the marketers to understand the times when the products are bought the most in order to use this period for maximising sales. After determining these critical factors the marketers can focus on delivering the briefcases to outlets that have prospects of selling briefcases. Aghdaie, Seyed Fathollah Amiri, and Farhad Khatami. â€Å"Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior.† International Journal of Marketing Studies 6.4 (2014): 133–143.