Contract Creation and Management Simulation - 1366 Words

â€Å"Contract Creation and Management Simulation† Bus Law 531 August 30, 2011 Contract Creation and Management SimulationThe simulation shows a confutation between two software-developing companies, Span Systems, and its customer Citizen-Schwartz AG (C-S), a largeGerman bank. The two companies are in difference of opinion over the quality and timeliness of deliverables. There have been major bugs found by C-S during testing and are worried about Span not fulfilling the one-year contract, which is worth $6 million. Span main apprehension is obtaining a larger contract with e-CRM, which is in line with result of the current contract. C-S has requested all code and†¦show more content†¦If Span and C-S plan to resolve their issues, they will use interest-based negotiating.Contract EnforcementDuring interest-based negotiating, Span will express its intent to revitalize the current contract. To secure future contracts, this project needs to be put back on track so both companies can achi eve mutual profitability. Achieve GoalsSpan must recognize its role in the negotiations process. It has a short- and long-term goal. The short-term goal is to achieve an amicable conclusion to the current contract. The long-term goal is securing future contracts. Control Customer ExpectationThe best way to achieve the long-term goal is to control customer expectation. Span could focus on the short-term goal and successfully negotiate the current contract by giving in on all concessions. But if it does that, over time there will be a drop in the perceived service quality and C-S high expectations will result in a widening service gap. Span needs to enforce some of the contract. If it doesnt stand firm on a few of the important issues, C-S expectations and perceptions of service quality will be drastically inaccurate. The next contract will be very difficult to enforce. C-S will get the indication it can demand whatever it wants and Span will concede.Current ContractSpan needsShow Mor eRelatedContract Creation and Management Simulation1268 Words   |  6 PagesContract Creation and Management Simulation William University of Cincinnati Legal Environment of Business Judge Jim P. Ponder July 2, 2000 Contract Creation and Management Simulation The simulation begins in the middle of a major dispute between a software-developing company, Span Systems, and one of its customers, Citizen-Schwartz AG (C-S), a large German bank. The two companies are in dispute over the quality and timeliness of deliverables. There have been major bugs found by C-S duringRead MoreContract Creation and Management Simulation2659 Words   |  11 Pagesrenegotiate contracts rather than go to court to have the contracts enforced. A court remedy breach of contract can be lengthy, costly, and in the end no one wins. Companies such as Span Systems and Citizen-Schwarz (C-S) should have a clear understanding of contract laws, as well renegotiation practices designed to remedy breach of contract. Both parties are obligated to fulfill each part of the agreement, and failure to meet the terms of the contract by law can be consider a breach of contract. ThisRead MoreLaw 531 Contract Creation and Management1738 Words   |  7 PagesContract Creation and Mana gement Johnny B Good LAW/531 April 30, 2012 Professor Law â€Æ' Contract Creation and Management This week assignment is to provide analysis on the Contract Creation and Management simulation provided in the University of Phoenix (UOP) materials website. The simulation involves two companies; Span Systems, a California-based custom e-banking software developer and Citizen-Schwarz AG (C-S), a Stuttgart-based bank with revenues of over $20 billion. Through C-S’s regionalRead MoreContract Creation and Management1199 Words   |  5 PagesContract Creation and Manage Law 531 Contract Creation and Management After completion of the Contract Creation and Management simulation the following legal issues were noted. There were problems with this contract from the beginning because the specifics of the contract were ambiguous from the start. The companies involved developed a contractual relationship by evidence of an offer, acceptance of the offer and valid and legal consideration, which in this case is money for services renderedRead MoreContract Negotiation1590 Words   |  7 PagesContract Creation and Management Simulation LAW/531 In the contract creation and management simulation involving Span Systems and Citizen-Schwarz AG (C-S) the conflict involved and possible resolutions could be beneficial or catastrophic for both companies. Legal risks for corporations in the process of implementation and development of a program are many. To prevent this there must be direct, quantifiable benchmarks that are acknowledged by all parties involved. Any contract ambiguity thatRead MoreContract Creation and Management - Nature of Agency1615 Words   |  7 PagesContract Creation and Management - Nature of Agency LAW 531 June 18, 2012 Contract Creation and Management - Nature of Agency Successful contract creation is essential for two or more different parties to conduct business. A contract needs to be full of specifics and lacking in ambiguity, otherwise interpretations, based on needs and experience, can and will be made by both sides. One such area of potential ambiguity in a contract is that of agency. Agency is a relationship where a principalRead MoreContract Management1251 Words   |  6 PagesContract Risk and Opportunities Richard S. Stainback Jr. LAW/531 June 27, 2011 Ben Waggoner Contract Risk and Opportunities Clarity of contract is an essential element to creating a workable and executable agreement. C-S and Span entered into a business contract that was ambiguous from the start. It used words like â€Å"ordinary† in terms of production. Terms like this are often up to interpretation and can be the failing point of an agreement. Legal Issues Present Breach of Contract underRead MoreSap Crm : A Part Of The Sap1112 Words   |  5 Pagesfeatures so that businesses can streamline their processes and gives customer the benefit of registering products online or shipment tracking. Moreover, some of the standard business processes built by sap are recall product process, marketing campaign management process, process related to payments, handling customer complaints processes. Sap CRM solution addresses the complete lifecycle of customer relations. The features and tools available are marketing tools, sales tools, online support interactionRead MoreManaging For Value Creation Reflect On The Simulation Of Smartmart Essay1513 Words   |  7 PagesBelow is my understanding of how the concepts, I have learned so far, in Managing for Value Creation reflect on the simulation of SmartMart. Set out your overall strategy for SmartMart, explaining why you elected to follow this strategy, and how each decision you made contributed to this strategy. The strategy I elected was driven from the Mission and Values of SmartMart. Which is to create SmartMart as a niche store and provide its customers with a customized local experience while keeping in viewRead MoreEssay about Mgmt1001 Assessment Task 23856 Words   |  16 Pages------------------------------------------------- MGMT1001 Write a report reflecting on your experiences of the Everest group simulation exercise this semester with reference to concepts and theories encountered in this course ------------------------------------------------- MGMT1001 Write a report reflecting on your experiences of the Everest group simulation exercise this semester with reference to concepts and theories encountered in this course Assessment 2 – Report – 30% of final mark

Essay about Why Jesus was Born - 1190 Words

Why Jesus was Born Why was Jesus Born, and did he come into the world? (John 18:36) One phrase summarizes the horror of hell. â€Å" God isn’t there.† What if God weren’t here on earth? What if he never came to set us free? If you think that people are cruel now, imagine what it would be like without the presence of God. You think we are brutal to each other now, imagine the world without the Holy Spirit. You think there is loneliness and despair and guilt now, imagine life without the touch of Jesus. No forgiveness. No hope. No acts of kindness. No words of love or encouragement. No more food given in his name. No more songs sung to his praise. No more deeds done in his honor. If God took away his angels, his grace, his promise of†¦show more content†¦The Word became a human and lived among us. We saw his glory- that belongs to the only Son of the Father-and he was full of grace and truth. John 1: 14-18 â€Å"Because he was full of grace and truth, from him we all received one gift after another. The law was given through Moses, but grace and truth came through Jesus Christ. No one has ever seen God. But God the only Son is very close to the father, and he has shown us what God is like.† (The Greatest Moments in the life of Christ-Max Lucado) God said in Malachi, â€Å"I am sending my messenger, and he will prepare the way before me. Then the Lord you are seeking will suddenly come to his Temple. The messenger of the covenant , whom you look for so early is surely coming.† The verse than goes on to say that the Lord is a burning fire that refines metal or like a strong soap that brightens clothes. He will sit and judge like a refiner of silver, watching closely as the dross is burned away. He came to purify the Levites, refining them like gold or silver, so that they may once again offer acceptable sacrifices to the Lord. Then once more the Lord will accept the offering brought to him by the people of Judah and Jerusalem. In the book of Colossians Paul teaches that Christ has paid for our sin and that Christ has reconciled us to God. Jesus Christ is God in the flsesh, Lord of all creation, and Lord of the new creation. In Colossians Paul explained that Jesus’ physical body actuallyShow MoreRelatedReflection Paper On My Second Reflection1331 Words   |  6 Pagespaper in Theology 104. The first question that I chose to reflect on was, did Jesus need to be born of virgin? Yes Jesus, in my opinion, did need to be born of a virgin. If Jesus had not been born of a virgin, we possibly would have not known of his existence because in the Bible it say’s Jesus was born of a virgin this makes him a God-Man, he is both a son of man and the son of God. If God had been born only as a son of God Jesus would not been able to do the things that he has done. The secondRead MoreHow Jesus Was Conceived By The Holy Spirit, And Born Of A Virgin932 Words   |  4 PagesIn chapter four, Stein discusses how Jesus was conceived by the Holy Spirit, and born of a virgin. In the beginning of the chapter he shows where this idea comes from in the bible (p.63-64). After showing his readers where the idea that Jesus was born of a virgin, he goes on to say who does and does not believe this. The critical views of this contradict what is believed by Christians (p. 64-65). He discusses why Pagans and Jews do not believe that Jesus was born of a virgin Mary (p. 65). He then goesRead MoreEssay about How Owen Meany is Directly Compared to Jesus Christ742 Words   |  3 PagesDirectly Compared to Jesus Christ Throughout the novel â€Å"a prayer for Owen Meany,† by John Irving, the main character is portrayed as a very religious martyr. In the Christian faith Jesus Christ is a martyr as well. Although there are many differences between the life of Jesus, as depicted in the bible and Owen Meany, there are many similarities as well, so many in fact, that the reader is forced to ponder if these similarities are intentional. Jesus Christ was a miracle birth: he was born from a virginRead MoreCompare and Contrast Buddhism and Christianity1311 Words   |  6 Pagesthe positive teachings of that religion. They are also similar in how they formed, as both broke off from another religion that was exclusive, and both became popular and spread easily because they were inclusive to all people. These religions are different because of the locations in which they developed, beliefs in a different afterlife, and the different lives of Jesus and Buddha. Christianity and Buddhism have similar beliefs in that all people are created equal, and that each religion teachesRead MoreA Blind Man Receives Sight1354 Words   |  6 Pagesknown as â€Å"signs†. In the Gospel of John, all of Jesus â€Å"signs† are intentional. The signs are done to validate the Jesus role as Creator. They give testimony to Jesus’ identity as the Son of God, the Messiah, the source of eternal life, the Savior and the Creator (John 1:1-3) John records these specific creation miracles so we could witness the divine nature of our Lord. There are seven â€Å"signs† in the Gospel of John. The sixth sign was â€Å"A man born blind receives sight†. In this story, not only heRead MoreWater Is A Sign Of Life, Which Is Why Scientists Are Constantly1164 Words   |  5 PagesWater is a sign of life, which is why scientists are constantly searching for it on other planets. Though water is necessary for all living things on our planet, it a lso possesses destructive properties. Water is often used by authors in their novels as a symbolistic element and the Bible is no different. The Gospel of John uses water frequently to symbolize purity and cleansing, as well as spiritual needs. John uses the symbolism of water through signs to reveal Jesus’ identity as the Son of God. TheRead MoreChristianity, Islam, Hinduism And Buddhism1206 Words   |  5 Pagesmillion followers and Buddhism has about four hundred million followers. Soon after are Sikhism, Judaism and Baha’ism. Like most of the other religion, Christianity has a God. Christians believe that Jesus is the Son of God, and was the messiah promised in the Old Testament. It is believed that Jesus was sent by God to earth to save humanity from the consequences of its sins. They believe that there is only one God and that he is perfect, omnipresent and knows everything. It is believed that He createdRead MoreTheo 104 Reflection 1 Paper1187 Words   |  5 Pagestopics that deal with Jesus Christ. The first topic I will discuss is the fall of man. The next topic will be the death of Christ. These topics are very controversial and they are the ones that I struggled with in the beginning and/or struggle with today. The Fall of Man The theological definition for the fall of man is the transition of the first humans from a state of innocence and obedience to God to a state of guilty disobedience to God. Adam was made with innocence and was to be obedient to GodRead MoreThe Roman Empire : How The Evolution And Growth Of Roman Society Changed Christianity1494 Words   |  6 Pages How the Evolution Growth of Roman Society Altered Christianity Rome was powerful, strong and had power over their people and they held on to it. Rome craved power along with control, eliminating any potential threats, no matter the size. Rome’s population was heavily influenced by its religion to control the population and to glorify the emperor. Rome developed Christianity in several big ways; the first being loweringRead MoreSalvation1337 Words   |  6 PagesCourse: Date: Salvation Salvation has been the most common term used in our churches today. But, what is salvation? Since I was a child, my parents always taught me that without salvation I was going to hell. Being so young and innocent, I would look at my parents and ask them, what I need to do to be saved. Their answer was simple. Fear God and stay away from sin; I guess that was my parent’s definition of salvation. Just like my parents, everyone has their own definition of salvation, depending on

American Fast Food Free Essays

The most popular American fast food products are hamburgers, cheeseburgers, hot dogs and French fries. Fast food has become an important part of the American Food Culture for a long time. In fact, America is called a fast food country due to its strong fast food habits. We will write a custom essay sample on American Fast Food or any similar topic only for you Order Now According to some surveys, Americans spend more money on fast food than on education, new cars and computer software buying; 200 millions of Americans visit fast food restaurants weekly; nearly 90 percents of American children visit McDonald’s every month. There are several reasons why this is happening. Firstly, as the industrialization and technology keep developing, Americans seem to be much busier with their life. As a result, they pay much less attention and less time for their meals. People need foods which require short time to get but still taste good. And those are exactly the characteristics that fast food has. Secondly, American culture is very individualistic. This individualism results in many people living alone at a very young age. And those who are single or living alone are more likely to rely on fast food, because they think it is simply a waste of time to spend 45 minutes cooking and cleaning for one or at most two meals for one person. Many in the average households of two, three, or four feel the same way about cooking. Thirdly, fast food is very convenient. They can be packaged and carried everywhere. In addition, you can easily find fast food chains even at mid-night. Moreover, fast food companies have even simplified the buying process by creating the drive-through restaurants, which allow customers to purchase products without leaving their cars. Next, fast food is usually cheap. It’s affordable for the consumers, especially when the economy is having a difficult time like these days. However, fast food is not good for our health. Fast food nutritional information shows that most meals contain high numbers of calories, saturated and trans-fats. In fact, you can eat all the calories your body needs for the day in one meal. Furthermore, you will actually receive very little nutrients from all of these calories. The white breads, sugars and animal fats that are packed into most fast foods contain very few vitamins and minerals. Eating these foods with tons of calories and fat on a regular basis leads to obesity. Obesity has become a big problem in America. Americans are heavier and unhealthier than ever before. This has led to millions of people suffering from threatening conditions such as heart disease, stroke, diabetes, reduced bone strength and many other health elated problems. For someone who consumes these too much, it may lead to liver failure due to the high amount of fat, salts and oil in it. Too much of fast food on a regular basis can make a person overweight due to the extra calories given in those foods. It affects the concentration levels in studies and other activities too. Although fast food has a lot of bad sides, Americans can not eliminate them due to its conveniences. In short, fast food is an important part of the Food Culture; it has become a way of life for many Americans. How to cite American Fast Food, Papers

Modelling Ethical Theories Compactly

Question: Discuss about the Modelling Ethical Theories Compactly. Answer: Introduction: The ethical considerations are typically interrelated to the computing profession as mentioned by Warren and Lucas (2016), a fundamental problem in computer ethics arises because there is policy vacuum about how the computer technology should be used and how this profession should be directed. The computer ethics faces a number of threats related to the issues like privacy, property protection and many more. Here, in this essay, the legal dispute between Apple and Samsung has been analysed in reference to the ethical theories like utilitarianism, deontology, virtue and contract. The author has concluded the discussion with a decision that has suggested by the ethical theories. Discussion: The report of CNBC has identified that how the computing industry is facing the issue with protection of the intellectual property rights. The case shows that Samsung has infringed Apples intellectual right over the iPhone design. According to the US legal framework the lower courts has directed Samsung to pay the total profit of the copied smart phones of Samsung (Stock Markets, 2017). However, the Supreme Court has directed to review the order of the lower court which has posed a threat to the rights of Apple. This particular case arises a few ethical dilemmas like the debate over private greed vs. public good, profit vs. affordability and the ownership rights vs. right to communicate (Broad, 2014). With the following ethical theories these dilemmas can be analysed. The utilitarianism: As mentioned by Melden (2013), the utilitarian theory of ethics proposed by Jeremy Bentham is the belief that an action can be identified as good if its final effect is to produce more happiness than unhappiness. The utilitarianism largely concentrates on the consequences of a certain act. Hence, in the case of the infringement of the intellectual rights of Apple by Samsung can be declared as a right one as it is capable of creating more good than bad. As mentioned by Khayatzadeh-Mahani, Fotaki and Harvey (2013), the coping of the useful features of machineries by the less costly companies is creating public good by liberating the useful technology from the shackles of private greed of the inventors. Hence, the decision made by the Supreme Court can be identified as for greater good. Hence, it is needed to make necessary changes within the legal framework of the US. The deontological theory: On the other hand, the ethical theory of Deontology proposed by Immanuel Kant can be identified as a belief that an action needs to be guided by the moral laws those are universal. As mentioned by Loreggia, Rossi and Venable (2017), the deontological theory of ethics concentrates on the moral aspects of a certain action not on its consequences. The deontological theory will always oppose an action that contravenes the universal moral guidelines no matter of its consequences. Hence, under the light of deontological theory the act of infringing the intellectual property right of Apple is ethically wrong. Copying the inventions without prior notice or consent of the inventor is theft which is universally wrong (Spike Lunstroth2016). Hence, whatever the consequence Samsung may create by copying the model of iPhone, it needs to be identified as theft and ethically wrong. The deontological theory advocates the protection of the intellectual property right or the ownership rights. Here, the decision of the Supreme Court is needed to be reviewed and the order of the lower court needs to be sustained. The theory of virtue: The virtue theory explains that it is important for the individuals to act as a virtuous person would act in a certain situation. As mentioned by Melden (2013), the virtue ethics identifies certain traits as the ideal character traits. The major idea behind the theory of virtue is to concentrating on the person not the action. It focuses on the virtue or the moral characters of a person rather than the consequence or the ethical obligations. As mentioned by Broad (2014), the qualities like honesty, generosity, loyalty, faithfulness, unconditional love etc. can be identified some characteristics those can make a person virtuous. Contrary to the aim of the deontological or the utilitarianism of finding an universal principal that can be used in any moral situation, the virtue theory concentrated on indentifying How should I live?. Hence, this particular theory provides amoral guideline to individuals. Here, in the context of Samsungs violation of the property right of Apple is tough to analyse by this theory. However, this theory has described some characteristics as virtuous like honesty. Though it is a moral guideline for the individuals, Samsung has surely violated the rule of honesty for leading its commercial endeavours. Moreover, the ethical dilemma that the courts are facing can be solved by the thought that a virtuous man would never indulge into an act of theft or copying without prior consent. Hence, the act of Samsung can be identified as ethically wrong under this theory. The theory of social contract: As mentioned by Jones (2016), the ethical theory of social contract identifies a concept that to maintain order, the individuals and the intuitions need to be agreed upon morality based a set of rules. This theory advocates that the modern society needs to maintain a government and a set of government supported rules and any contravention of these rules will be identified as wrong and should be punished. In the case of Apple vs. Samsung, the latter has violated the set contract of the US government. As described by Melden (2013), the social contract theory identified any violation of the legal frameworks as ethically wrong as they are the framework based on some moral guidelines and socially accepted to be complied with. Hence, the legal violation of Samsung is wrong and the company should be punished as per the law of the US. Conclusion: Hence, it can be identified that the ethical theories explains the situation of ethical conflict arisen in the case of Apple vs. Samsung in diversified manner. However, all the three ethical guidelines has identified the act of Samsung as ethically wrong from various perspectives. Only the deontological theory has identified it as an act of greater good. However, it cannot be accepted as it ignores the other perspectives identified by other theories. Hence, it can be said that the Supreme Court should order in favour of Apple or sustain the order of the lower court. References: Broad, C. D. (2014). Five types of ethical theory (Vol. 2). Routledge. Jones, S. (2016). Doing the right thing: computer ethics pedagogy revisited. Journal of Information, Communication and Ethics in Society, 14(1), 33-48. Khayatzadeh-Mahani, A., Fotaki, M., Harvey, G. (2013). Ethical theories and values in priority setting: a case study of the Iranian health system. Public Health Ethics, 6(1), 60-72. Loreggia, A., Rossi, F., Venable, K. B. (2017). Modelling Ethical Theories Compactly. Melden, A. (2013). Ethical theories. Read Books Ltd. Spike, J. P., Lunstroth, R. (2016). Using Ethical Theories as a Tool for Understanding Cases. In A Casebook in Interprofessional Ethics (pp. 19-29). Springer International Publishing. Stock Markets, E. (2017). CNBC US Home. CNBC. Retrieved 10 January 2017, from https://www.cnbc.com/ Warren, M., Lucas, R. (2016). Ethics and ICT: Why all the fuss?. Journal of Information, Communication and Ethics in Society, 14(2).

My Box and Valentine Essay Example

My Box and Valentine Paper My Box by Gillian Clarke is a poem about a box a lover produces himself for his lover. The box symbolises the couples relationship and memories as in my box are twelve black books, where I have written down how we have sanded, oiled and planed The box symbolises the memories and the joyous day they shared together. Although the lover has made the box, it has been created by emotions, feeling and love. The box becomes the romantic image within the poem. In this box are stored memories of the couples relationship. At the end of each stanza, the poet refers to a golden tree. This golden tree plays a significant part in the poem, as it reflects the solidness of their relationship. The tree represents the building and growing up of a beautiful relationship having the branches representing the ups and downs of their time together. Valentine on the other hand, has a far stranger meaning of love than My Box. We will write a custom essay sample on My Box and Valentine specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on My Box and Valentine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on My Box and Valentine specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The title tells you that the poem is a valentine a gift of love but straight away the poem makes it clear that it is not an ordinary type of valentine not a red rose or a satin heart, rejecting conventional presents, as she gives an onion. It seems rather strange that someone would give their lover such a worthless gift. However, when we realise what the onion symbolises, we understand that it actually is the perfect gift. The poet uses an extended metaphor. She writes about her relationship as if it was an onion. For example It is a moon wrapped in brown paper. It promises light This reminds us of the papery, brown skin of an onion, and the moist, shimmery moonlight glow of an onion when it is freshly peeled. Love is often associated with moonlit night, so this is a romantic statement. The onion is wrapped in brown paper, suggesting that her love is pure and simple; therefore the onion can say all she wants to say to her lover. It is interesting that where other poets might talk about their feelings for a lover using symbols, this poet uses a symbol to talk about her love. A brown paper wrapping has to be removed. So does the onion skin. When the different layers of the onion are revealed they are like the careful undressing of love, that is, the discoveries that love brings. In My Box, however, a similar picture is drawn, as the golden tree takes time to grow, it has to be nurtured, fed and looked after just like the relationship. Carol Ann Duffy makes you more aware of the poem by using an unusual image- it makes you curious therefore it persuades you to carry on reading. The poem shows how normal valentine gifts do not necessarily have to show you love someone. That is why she uses an onion to prove her point. She argues that an onion is a good symbol of the relationship she has with her partner. My box is more rural referring to harvested apples, gold crests and rare red kites, where as Valentine uses simple words and language. Both poems portray a picture of how the present symbolises love- both in a positive and romantic attitude. My box is made of golden oak, is the first line to My Box she tells us how her box is made of oak which is solid wood, suggesting the stability and strength of her own relationship. Valentine explains how an onion is a moon wrapped in brown paper and how it promises light, like the careful undressing of love. The poet creates a sexual yet delicate image in these lines sexual by the word undressing, yet delicate created by the word in front of it careful. In the first stanza of My Box, the poet stresses how beautifully the box has been made how the lover fitted hinges and a lock of brass and a bright key. She explains how he made it out of winter nights, sanded, oiled and planed, this box making it seem as though it took a long time to make it, and creates the box to be very precious to the woman. In the second stanza, she discusses some of the things they have achieved throughout long years of their relationship. She has written this all down in her twelve black books and keeps this in the box. In the last stanza, the woman wants her lover and/or people after her to come and read all of this- I leave it there for you to read or them when we are dead, e.g. good relationships, golden trees are slowly made in other words they dont come easily but have to be nurtured and worked out. Both poems explain how love is everlasting the golden tree represents the purity and value of love and the onion represents how you have to peel each layer of your lover to reveal a layer of them. The poet adds a note of caution too much commitment could kill off their relationship- Lethal. The vocabulary used in My Box is connected to nature- nature representing their love and feelings, where as Valentine uses words describing the onion, or words that are connected with love to the onion. The language and vocabulary is very simple perhaps to suggest that she wants a simple, uncomplicated love. She makes statements I give you an onion it will blind you with tears. They make the poet sound definite and authoritive. Carol Ann Duffy gives you the message that an onion is more than a soppy card or a cute teddy. My Box on the other hand is more conventional and explains how in my box are twelve black books- how we have sanded, oiled and planed the relationship. Gillian Clarke places her words in threes sanded, oiled and planed seen jays and gold crests, rare red kites harvested apples and words and days. The repeated structure of and emphasises what is going on. It is important to notice the spaces between the stanzas in Valentine. For example it is interesting that I am trying to be truthful is a statement on its own, (to emphasis how vital truth is in a relationship) but is followed by not a cute card or a kissogram. The second pause allows us to reflect that cute cards and kissograms (more usual valentine gifts) dont really reflect true love. In My Box, the beats in a line are regular- 8,6,8,6 etc, as are the lines. This suggests that she wanted her poem to be solid like her golden tree. Carol Ann Duffy uses a lot of I/you structure in Valentine. The I is the speaker and the you is the recipient of the onion. This allows Carol Ann Duffy to construct something like a one-sided dialogue. In My Box, Gillian Clarke also uses I, but she also uses we- referring to the couple, not just an individual. If we think of the metaphors for Valentines Day; the roses, satin hearts, and cute cards, it is clear to us by now that Carol Ann Duffs intention is to eliminate the pretty image of Valentines Day to make people realise that love is serious. Take it. Line 18 tells us that you have not taken the onion yet. The second offer of the onion takes us to the final stanza, where more metaphors are found. Its platinum loops shrink to a wedding-ring. The poet used platinum taking a deliberately unromantic view. The speaker goes for the plainer look metal, but one of worth. The ring inspired by the onion is offered with if you like. The person to whom the whole onion is given to is offered the choice. There is no promise of hearts and roses. Lethal. Usually this word is linked with danger and deadly, yet it is used in the poem. The speaker cautions the recipient- that too much commitment could lead to the breaking off of their relationship. Most of the poem sounds as if the lines are natural and spontaneous, being written as the words came to her because there is no rhyme in the poem. However, some of the sounds are carefully arranged. Its fierce kiss will stay on your lips. The s sounds may suggest a couple kissing. I give you an onion is repeated it reinforces that it not a joke, that she is giving this person an onion and really means it. The poem does not have a regular beat or form as My Box. The lines and stanzas are of irregular length. This could be to give a sense of urgency, or that because traditional poems are often written very regular and may even rhyme, her decision not to confirm to this stereotype is further proof that her love goes beyond the ordinary, and so is that much more special. The tone of the poem is sad and negative, warning her lover not to get too close, yet realistic, but encouraging and warm. My Box has a warm and encouraging tone to it it is gentle and tender.

Favorite Spanish Proverbs With English Translations

Favorite Spanish Proverbs With English Translations The Spanish language is rich with refranes, sayings or proverbs that often become a shorthand way of conveying a thought or expressing a judgment. Here you will find a collection of a sayings, one for each day of the month. Of the literally hundreds of sayings that are a part of the language, this list includes some of the most common as well as a few others that were chosen simply because they are interesting. Refranes espaà ±oles  / Spanish Sayings Ms vale pjaro en mano que cien volando.  A bird in the hand is worth more than 100 flying. (A bird in the hand is worth two in the bush.) Ojos que no ven, corazà ³n que no  siente.  Eyes that do not see, heart that does not feel. No por mucho madrugar amanece ms temprano.  Not through much awaking early does the dawn come earlier. El amor es ciego.  Love is blind. Perro que no camina, no  encuentra  hueso.  The dog that doesnt walk doesnt find a bone. (You cant succeed if you dont try.) Dime con quià ©n  andas  y te dirà © quià ©n eres.  Tell me with whom you walk and I will tell you who you are. (A man is known by the company he keeps.) El diablo sabe ms por viejo que por diablo.  The devil knows more due to being old than by being the devil. A la luz de la tea, no hay mujer fea.  By the light of the torch there is no ugly woman. Haz el bien, y no mires a quià ©n.  Do the good, and dont look at whom. (Do what is right, not what will gain approval.) El que nacià ³ para tamal, del cielo le caen las hojas.  The leaves fall from the sky for him who was born for the tamal (a traditional Mexican food made from corn leaves). No hay mal que por bien no venga.  There is no bad from which good doesnt come. Quien no tiene, perder no puede.  He who doesnt have is unable to lose. (You cant lose what you dont have.) No todo lo que brilla es oro.  Not all that shines is gold. (Not everything that glitters is gold.) Perro que ladra no muerde.  The dog that barks doesnt bite. A caballo regalado no se le mira el diente.  Dont look at the tooth of a horse that was given. (Dont look a gift horse in the mouth.) A Dios rogando y con el mazo dando.  To God praying and with the mallet using. (God helps those who help themselves.) Eso es harina de otro costal.  That is wheat from a different bag. (Its a bird of a different feather.) De tal palo, tal astilla.  From such a stick, such a splinter. (A chip off the old block.) Para el hombre no hay mal pan. (O, para el hambre no hay mal pan.)  There is no bad bread for man. (Or, there is no bad bread for hunger.) Las desgracias nunca vienen solas.  Misfortunes never come alone. (Bad things happen in threes.) De buen vino, buen vinagre.  From good wine, good vinegar. El que la sigue, la consigue.  He who follows it attains it. (You get what you work for.) Saliste de Guatemala y te metiste en Guatepeor.  You left Guate-bad and went to Guate-worse. A quien madruga, Dios le ayuda.  God helps the one who arises early. (God helps those who help themselves. The early bird catches the worm. Early to bed, early to rise, makes a man healthy, wealthy and wise.) Camarà ³n que se duerme, se lo lleva la corriente.  The shrimp that falls asleep gets carried away by the current. Del dicho al hecho, hay mucho trecho.  From the saying to the act, there is much distance. (Saying something and doing it are two different things.) Si quieres el perro, acepta las pulgas.  If you want the dog, accept the fleas. (If you cant stand the heat, get out of the kitchen. Love me, love my faults.) De noche todos los gatos son negros.  At night all cats are black. Lo que en los libros no est, la vida te enseà ±ar.  That which isnt in books, life will teach you. (Life is the best teacher.) La ignorancia es atrevida.  Ignorance is courageous. Cada uno lleva su cruz.  Everyone carries his cross. (We each have our own cross to bear.)

The Economic Rationale for Toll Roads Essay Example | Topics and Well Written Essays - 4000 words

The Economic Rationale for Toll Roads - Essay Example It will analyze the benefits and cost that are associated with tolling which is used widely in the world. But first let us take a close look at road transport system in the world n order to understand the rationale behind tolling. Road transport is perhaps the oldest mode of transport in the world. It has a long history that spins many years ago. This was due to various means of transport that could use roads. The earliest means of transport that was used on the road were animals. Donkeys, mules and horses have been recorded as the being the oldest means of transport that were used in the world at the beginning. The civilization that was taking place in Mesopotamia that led to the invention of the wheel revolutionized road transport as other means of transport were invented. Key among these means of transport invented at that time was carriages. At the same time, John Macadam developed what could be termed as the modern form of roads. Though his road did not use bitumen and other material used today, it gave travelers a comfortable ride. This was a big reap forward in the development of road transport. The development of macadam road led to the development of modern load. But perhaps the greatest development in the development of road transport was the invention of car by Daimler and others. ... Roads have facilitated movement of people and goods in all parts of the world. They have helped to link one community with another and one country to another. Movement of people and goods is or crucial importance in the development of our economic systems. Without proper transport mechanism in place, countries would be locked from the others and communities will be isolated. Thought there have been development of other means of transport from like railway and air transport, roads remain a choice of many people and it will taken long before road transport loses its value to the world. But why is road transport preferred by many people There are many reasons why road transport remains a choice for many people. Convenience Road transport is convenient for use. One can drive a personal car or use public transport means at any time one wished. If you compare road transport to others you will find that railway and air transport are always scheduled which means they may create some inconvenience. The convenience in road transport here comes with fastness since one can be able to travel from one place to the other without having to wait for some kind of scheduling to take place. Cheap Road transport is also cheap compared to others. It has been found that the cost of traveling from one state or from one town to the other using road transport is relatively cheap than using railway or air transport. This makes road transport a choice of many people. It will be found out that it is easy to own and maintain a personal car than personal jet or a train. These are just but some of the reasons why road transport remains a choice of many people in the world. But at the same time road transport is faced by many challenges

Media Essay Example | Topics and Well Written Essays - 500 words - 2

Media - Essay Example However, there are a few disadvantages of web publications. For instance, traditional print sources go through an extensive publication process that includes editing and article review. The process has fact-checkers, multiple reviewers, and editors to ensure quality of publication. Where as anyone with a computer and access to the Internet can publish a website or electronic document. Most web documents do not have editors, fact-checkers, or other types of reviewers. Qualifications of an author are almost always necessary for print sources. Only qualified authors are likely to have their manuscripts accepted for publication. In web publication even if the author and purpose of a website can be determined, the qualifications of the author are not always given (Driscoll, 2006). There are still individuals who lack the computer knowledge and access, print media would be of great use to such individuals. The appearance of the internet gave the written word a renewed importance. Electronic publishing might be the next best thing since the printing press, but it might not be very good business to throw out the paper publishing equipment yet. The success of electronic publishing depends on consumers being able to access, browse and purchase, and as of October of 2003 only 61.8% of United States households had computers, and only 54.6% of U.S. households had internet connection (Gallagher, M. & Cooper, K., 2004). Electronic publishing would not be available to over 45% of the households in the U.S., people within those households would have to electronically published newspapers and books at school, work, library or within businesses that provide internet service to the public for a fee. While the delivery technique for scientific publications has changed rapidly, the economic ramifications have hardly changed at all. The extremely low marginal costs of selling information over the Inte rnet favor the use of sales and marketing strategies such as

Assessments of children starting formal schooling Essay

Assessments of children starting formal schooling - Essay Example Assessments of children starting formal schooling This study will consider ways in which the teacher might identify appropriate starting points in teaching for children who are finding tasks difficult. Advice and information from other teachers and the child’s care-givers, in addition to careful observation of the child, can help to identify ‘where the child is’. This is particularly important for children starting compulsory schooling, as the diversity of pre-infant school provision means that the reception class is likely to include 5-year-olds with widely different experiences and expectations about school. Careful assessment through various forms of observation (not formal tests) of the point reached by a child (say 5-6 years old) in his or her learning, and teaching which builds on this knowledge are main objectives of current study. It is not being suggested that starting points for, say, 5-year-olds should be only in terms specifically and directly linked with National Curriculum attainment targets. Broader assessment based on observation is important for all children but particularly for any children thought to have difficulties in learning. Observation of children is a vital first step in planning how their learning can be fostered. Observation can take many forms, structured or unstructured, involving the teacher working with the child or remaining distanced. When and how teachers observe children will depend both on the aims of that observation and on what is realistic in a busy classrooom.

Imc plan for water

Imc plan for water INDUSTRY PROFILE Bottled waterisdrinking waterpackaged inplasticbottle. The dominant form in which water is packaged is newPolyethylene terephthalatebottlesand sold retail. Another method of packaging is in largerhigh-density polyethyleneplastic bottles, or polycarbonate plastic bottles, often used withwater coolers. Since 2000, sales have increased by 60% and the industry is now worth in excess of  £2bn a year. Drinks consultants are predicting that global consumption of bottled water will soon overtake carbonated beverages and one analyst has taken to calling the sector ‘blue gold. Global sales The global bottled water market valuation grew by 7% in 2006 to reach a value of $60,938.1 million. The volume of bottled water grew by 8.1% in 2006 to 115,393.5 million liters. In 2011, the market is forecast to have a value of $86,421.2 million, an increase of 41.8% since 2006. In 2011, the market is forecast to have a volume of 174,286.6 million liters, an increase of 51% since 2006. The global rate of consumption more than doubled between 1997 and 2005.Purified water is currently the leading global seller, with U.S. companies dominating the field, and natural spring water, purified water and flavored water being the fastest-growing market segments Bottled water in the marketplace The Beverage Marketing Corporation defines the bottled water market segment as â€Å"retail PET, retail bulk, home and office delivery, vending, domestic sparkling and imports† but excluding â€Å"flavored and enhanced water.† Bottled water vs. carbonated beverages Bottled water competes in the marketplace with carbonated beverages sold in individual plastic bottles,and is often considered a healthier substitute. According to the Donkey Recycling Institute, sales of flavored, noncarbonated drinks are expected to surpass soda sales by 2010.In response, Coca-Cola and PepsiCo have introduced new carbonated drinks that are fortified with vitamins and minerals, Diet Coke Plus and Tava, marketed as â€Å"sparkling beverages.† Bottled water vs. tap water An officewater coolerwith a reusable 5-gallon bottle In india, bottled water costs between Rs 10 to Rs15 per bottle while tap water costs less negligible..In 1999, according to a NRDC study, U.S. consumers paid between 240 and 10,000 times more per unit volume for bottled water than for tap water. According to Bottledwaterblues.com, about 90% of manufacturers costs is from making the bottle, label, and cap. TheShowtimeseriesPenn Teller: Bullshit!demonstrated, in a 2007 episode, that in a controlled setting, diners could not discern between bottled water and water from a garden hose behind the restaurant. The United Church of Christ, United Church of Canada, National Council of Churches, National Coalition of American Nuns and Presbyterians for Restoring Creation are among some of the religious organizations that have raised questions about whether or not the â€Å"privatization† of water is ethical. They regard the industrial purchase and repackaging at a much higher resale price of a basic resource as an unethical trend. InFinland, the newspaperHelsingin Sanomatonce ran ablind tastingtest containing various brands of bottled water, both Finnish and international, and regular tap water from Helsinki. The majority of the tasters preferred the tap water. Bottled water service It is common for business or individuals person to subscribe to a bottled water service. Instead of selling drinking water in small individual-use bottles, the service supplies it in large, reusable (in the USA, typically 5 US gallons) containers. The containers are installed on a dispenser (or â€Å"cooler†) which chills or heats the water and generally has valves on the front for dispensing. This practice stop the issue of disposing of packaging for individual serves while still providing the same product. Purified water vending machines Without bottles drinking water of brand companies. A number of companies worldwide, among which are a number of North American supermarket chains, havevending machinesthat dispense purified water into customers own containers. This again obviates the costs and environmental issues involved in manufacturing, transporting, and disposing of plastic bottles. Executive Summary Although common objective of all IMC program is increase brand awareness, sale and design a unique image of the product in customers mind. To communicate among public and customers, we will advertise our product campaign on TV, magazine, online. Through the advertisement we want to design the brand image of our product into the customer mind. Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. Various water company also organizes various events in order to communicate properly with customers. The Main purpose of this event was to increase the sale of water. Before designing IMC program the Company carried out market research in order to judge customers behaviors toward their mineral water packaged using. So that appropriate primary data can be collected for designing IMC strategy for â€Å"The boond hub†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward t he product. It is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Printads news paper and banner is seen most effective medium in the case of mineral water planning strategy. After Research survey done by various mineral water company, it has been founded that female respondents were more brand conscious than male. There is no particular brand trend in among male, but females are more conscious towards their healths. â€Å"dirty water and fast food culture† are the major attributes considered by customer while buying water.Our water Company Boond which makes flavored mineral water has come up with a new IMC plan for the new flavored mineral water product for the new region. South India and metro where the target market in the segment delhi, Mumbai, Chennai, rest of south. In this report, we will further introduce ourselves and how we got star ted, internal and external situational analysis of our company, and why a new IMC plan is needed. Bisleri is a strong competitor in the water industry and it is focusing on increasing the brand equity and profitability of companies focused on increasing their share in the packaged water market. Our mission is to make sure that our clients have the tools and information that they need to become successful in the footwear market. We have looked at the strengths and weaknesses of the Bisleri Company as well as the opportunities and threats and have included them in this IMC plan. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. We feel that Bisleri would profit from making an innovative and customer oriented product that will use by mostly all level of people. Company profile Product name-Boond tm Tag line -â€Å"har boond mein biswas†. MISSION Build branded packaged water business to improve health of life by offering tasty, Affordable and highly mineral rich water to our consumer. While maximizing Stakeholders value. Vision:- To become leading brand in packaged water industry after 10 years from today. Situation analysis:- From being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in just three years, says Mr Sushil Kumar, Marketing Director of Shivsu Canadian Clear Waters Technology Pvt Ltd, a company that has executed more than 3,000 packaged water projects worldwide and over 2,000 in India. Speaking toBusiness Lineon the water industry and the road ahead, he said that the industrys phenomenal growth in recent years can be attributed to rising incidence of water-borne diseases, improper municipal supplies, evol ved health consciousness of people as well as globalisation, which has brought in tremendous tourist inflow. â€Å"The bulk water industry, or water in 12-, 20- and 25-litre packages, has also witnessed a parallel growth of Rs 700-1,000 crore,† he informed. â€Å"Basically, the market can be divided into two segments the retail consumer market where the pack sizes are 500 ml, one litre, 1.2/1.5/2-litre and five-litre, and the household and institutional market, where the pack size is usually are 20- or 25-litre.† He added: â€Å"The total Indian market for small segments, such as 0.5-2 litre stands at 12-15 million cases a year. Bulk water sale of 25-litre bubbletops stands at 16.8 million bottles a month.† Though the industry growth rate is 40-50 per cent a year, India is still behind countries such as Indonesia, Malaysia and Singapore, where the industry is already worth Rs 15,000-20,000 crore. â€Å"These countries have much smaller population but similar climatic conditions.† Government data also attributed the growth to the entry of large liquor companies such as the UB Group, which has set up more than 29 plants all over the country for rolling out the Kingfisher brand of packaged water, and around 20 plants for McDowell No 1 brand. Similarly, SAB Miller has come out with Royal Challenge and Haywards 5,000 brands of packaged water, for which purpose it has set up more than 40 plants all over India. The company has also introduced a new concept of sparkling water, â€Å"which is low-carbonated water for a niche market, basically foreigners.† Mr Kumar said that though the Indian market currently has more than 2,000 players, the main brands controlling the market are Pepsis Aquafina, Cokes Kinley, Kingfisher, SAB Millers Royal Challenge, Parle Agros Bisleri, besides local players such as Sabol. He also informed that with better knowledge of packaged drinking water, brands such as Evian of France, Himalayan of North India and Blu Mont from the South are trying to create a niche in the premium water segment of â€Å"mountain spring water,† which comes under the natural mineral water specifications of BIS. â€Å"These products are mainly sold in ‘A class outlets such as five-star hotels, resorts, lifestyle stores, high-end beauty parlours and elite clubs. The industry has also paved the way for new product segments such as flavoured, vitaminised and herbal waters.† With the entry of big players such as the Tatas (who recently bought stake in Mount Everest brand of packaged drinking water), the water industry is poised for a phenomenal surge, â€Å"What we see is just the tip of the iceberg.† SWOT Analysis SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our competitors in the market and once we know the company weakness and what kind of oppournity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have find the following that will help to make more strategical and cost effective IMC plan: STRENGTHS: Easy availability of low cost for all level of people. Massive institutional support for technical services, designing, manpower development and marketing. Exporter-friendly government policies for shoes industry. Well-established linkages with buyers in all parts of India. WEAKNESSES: Lack of modern finishing facilities for packing. Difficulties in accessing to testing, designing and technical services. Environmental problems. Non availability of quality components in the market. Lack of fresh investment in the sector. Uneconomical size of manufacturing units. OPPORTUNITIES: The Indian packaged water market is expected to grow at a CAGR of over 10% for the period spanning from 2008 to 2011. Presently, the Indian packaged water market is dominated by health conscious person that accounts for nearly 70% of the total Indian packaged water market. Abundant scope to supply packaged water to companies setting up branch in India. Growing health consciousness globally. Use of information technology and decision support software to help eliminate the length of the production cycle for different products Product diversification There is lot of scope for diversification into other flavour water etc. Growing international and domestic markets. Retain customers through quality supplies and timely deliveries Aim to present the customer with new designs, infrastructure, and country company profiles. Use of modern technology THREATS: Entry of multinationals in domestic market. Stiff competition from other company. Non- tariff barriers Developing countries are resorting to more and more non tariff barriers indirectly. Fast changing fashion trends are difficult to adapt for every time for our company. Competitive analysis The major competitors in packaged water in Indian context of the Boond Company are bisleri, kingfisher, pepsi, aquiafina, kinley, railneel, and oxygen. They are the giant brand in the packaged water segment and they are the well established brand. So to take a challenge in this segment from these all we will create our company brand value in the market through strong positioning message and with differentiate a unique sell property that is water for all level of people and this core value of the BOOND Company will be shown throughout in IMC plan. Pricing factor will be also a major factor to differentiate to all competitors from our company BOOND. Apart from this some local seller of packaged water in todays scenario giving more competition because they are not branded packaged water and they are providing low price packaged water. So, to face giant challenges from all we are creating our core value of the company that is the packaged water for all level of people that most of the ma jor competitors do not have. They mostly targeted the younger generation but BOOND Company will target all level of people in the health concious segment with affordable price. Marketing Mix Strategies:- Product:-The Main aim of the BOOND Company is to produce high quality packaged water in various flavour for all level of people. It is only possible to capture the attention of the target market. The name of our product is boond. The company is providing 2 years free health tips for the customer. Price: The price range of the product range will be from Rs. 12 to 50. The price will be depended upon the flavour and quantity of the product. The company will also provide discount offer and allowance for the channel members. Place: Thedistributionchannels for Boond Company are as follows:- MANUFACTURER (COMPANY) WHOLESELLER PACKAGED TO RETAILER CUSTOMER Promotion:-In a promotion part of the product we are going to launch IMC plan for the target market. Evaluate Performance The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than it means there is any default in implementation and monitoring in the program. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. IMC objective and strategy Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, pod cast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. Boond Company is developing its integrated marketing communication programmes using all the elements of the marketing mix (product, price, place, and promotion So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotio nal activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations and integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Communication objective:- The main objective of my communication is that people recognise my product as brand. They prefer my product as mineral water. Health conscious person prefer my brand. They feel that proper hygiene is maintained at all the places from where it pass while manufacturing or storing. They think that this company also care for nature. Increase market share up to 20%. Increase sale by 50% in 6 month from thelaunch of public campaign. Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Communication budget:- Total budget is 5 crore. TV advertisement:- (fund allotment 2 crore) Paper advertisement :- (Fund allotted 50 lakhs) Radio advertisement:- (fund allotted-10 lakh) Magazine advertisement:- (fund allotted-10 lakh) Bluetooth advertisement:- (fund allotted-20 lakh) Banners advertisement:- (fund allotted- 30 lakh) Hoardings advertisement:- (fund allotted-90 lakh) Direct selling:- (fund allotted- 1lakh) Door delivery:- fund allotment- 19 lakh) For promotion in event:- (fund allotment-10 lakh) Internet marketing:- (fund allotment-10 lakh) Retailer :- (Fund allotted-30 lakh) Customer sale promotion (Fund allotted-10 lakh) Trade sale promotion (fund allotted-10 lakh) IMC plan TV advertisement:-(fund allotment 2 crore) I will spend around 2 crore on tele-vision advertisement because it reaches to large population. In today scenario TV play very important role in making brand image. I will mainly focus tourist or health oriented channels, try to bring my advertisement those time when there is program related health or tourist place is coming so that I can reach to maximum number of target customers. Because when we go for health we never compromise and same with when we are in tour out of many brands we choose only those brand from which we are familiar or seen their ad in tv. So If we see per person expenditure then it will be less. Paper advertisement :-(fund allotment 50 lakhs) I will spend around 50 lakhs on paper advertisement because it again reaches to large population. I will prefer my advertisement in local as well as national newspaper also. Because my maximum number of customers who are health conscious or who travels frequently prefer national paper and maximum in English language. So my first choice will be that only. Radio advertisement:- (fund allotted-10 lakh) Today again radio trend is coming back due to improved quality of service because of entering of private players. And also today maximum mobile users buy mobile with inbuilt FM radio service. This service is mostly used by youngsters and mid age person, who are my potential customers. So advertisement on radio will also be in priority list. Magazine advertisement:- (fund allotted-10 lakh) Nowadays magazine has reached to mass population. Now magazines are coming according to person interest. For example person who are interested in sports for them sports magazine comes like â€Å"auto†, for business interest business today, business economy, 4p. I will prefer health magazines, tour oriented magazines, sports magazine. Bluetooth advertisement:- (fund allotted-20 lakh) I will also prefer Bluetooth marketing because it reaches only to interested customers so the chance of effectiveness is much more than any other media. Only disadvantage is that it can be done where Bluetooth server is established but this also benefit us because its effectiveness increase. In this customer get all the benefit in the form of video or picture so the effectiveness also increases. Banners advertisement:- (fund allotted- 30 lakh) I will also do banners advertisement because it influence consumer at the time of purchase. When customers go to buy product by seeing advertisement of my brand he will think that this is brand he will prefer, which is normal in our daily life. Hoardings advertisement:- (fund allotment-90 lakh) I will also go for hoardings near market, parks, tourist place, bus stand, railway station all the places where my potential customers go so that consumer recall my brand name all the times. And think that it is good brand. Direct selling:- (fund allotment- 1lakh) I will also prefer direct selling through vendors in trains and bus. Because that is place where consumer need this product most and he will buy it. Also this is place where all the local brand take advantage of it and consumer buy it without will. If I am able to capture this it may be proved very beneficial. Only the commission to the vendor should be kept very high. Door delivery:- fund allotment- 19 lakh) When consumer will buy the product for daily use he will prefer to get the product at home. Also it will be inconvenience to customer the pack of 20 liter with him. So the best option is to deliver the product when he need or call you. This type of practise is already done by many competitors in metro city. For promotion in event:- (fund allotment-20 lakh) I will also prefer promotion of any event which is related to health or tourist. So that I can reached to my maximum customers and they recall me as good brand. Internet marketing:- (fund allotment-10 lakh) I will also do my advertisement on net because today maximum elite customers, business travellers, students and even tourist (tourist take all the information from internet) they all use the internet frequently. So it will very easy to reach them and get their feedback easily. Discount store:- (fund allotment-30 lakh) Today the discount store play very important role in selling this type of product so I will also go for discount store to sell my brand product. Discount stores like easy day, reliance fresh, vishal mart, big bazaar, bargin bazaar all they sell this type product. So I have to give them some special offer so that they prefer my brand. Consumer sale promotion tool:- We will apply following promotional tools increase sale. Price deal: -Price deal is temporary reduction in price of product. We will provide two type of price deal: cents-off deals and price-pack deals. Price deal will be is given at various times to stimulate purchase of Shoes. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. In this we will provide various kinds of coupon that contain various discount price So that customer get the advantage of this discount and purchase flavour packaged water at low price. Offer: In this we offer that those Customers who buy flavour water will receive a free plain packaged water of 500ml. The offer will be depending upon season to season. The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song. The company will be offering those collected covers in a CD at retail locations for customers who make a more than 10 flavour packaged water. Premium:We will provide offer of some gift or at bargain price to encourage customer buying. Advertising Specialties: -Advertising specialties also call a promotional product. It will be mostly given to our loyal customers. It includes various cards like birthday card, New Year card. It will be done mostly done to retain old customer. Trade sale promotion tool:- Objectives of Trade Sales Promotion of the Boond packaged water company will be:- Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools which apply by the Boond packaged warter that stimulate trade to promote company product. Trade Allowances:- In this we will provide short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display:- In this we are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that display more company product will be winner of special gift or prize. Implementation Tactics Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. Heavy advertising on TV, newspapers and magazines Set displays of malls and retail in showrooms and major dealer outlets in all cities. Continue Advertising. Evaluation of IMC planning process Evaluation of IMC planning of Boond packaged water is necessary because:- The cost of advertising and communication spiraling day by day so it is necessary to find out if the investment in IMC plan of the Boond packaged water is generating any return or just going down the drain. As a IMC planner we can easily evaluate various communication alternatives such as alternative message, IMC tools, media and vehicle and choose the most effective ones. It will provide complete feedback regarding the performance of various strategic alternatives and provide a basis for future planning. Evaluation will increase the effectiveness of marketing communication by eliminating unproductive alternatives and adding productive alternatives. Evaluation will provide me the complete figure regarding our total IMC budget expense that the budget is expense in the right way or not. It helps to judge the behavioral result of the target market. It will help to judge the communication oriented result of the target market. It will help to allocate as a guider about the new target market for further new implementation of IMC plan   Ã‚  Ã‚  Ã‚  Ã‚  Finally at last we will add few words with it that this IMC plan for boond water company is for the financial year 2009-10 is prepared by me by taking the new existing company of my own and not copied from any other sources. Prepared by (randhir pratap). Thank you all for co-operation in presenting my IMC plan in front of my respected mam Ms. Malika thakral and makes the session successful. Bibliography:- http://www.thehindubusinessline.com/2007/07/27/stories/2007072750190900.htm

purgatory :: essays research papers

Nothing impure can enter into the Kingdom of God (Revelations 21:27). Every person will have to pay for their sins to "the very last penny" (Luke 12:59). I'll use somewhat of a parable to explain purgatory. God is just per Scripture (John 5:30), correct? Now, let's say you have one man who leads a saintly life and another who leads a sinful life, but sincerely repents of his sins on his death bed. According to Protestants, both these men go straight to heaven after death. Is this just? I would have to answer in the negative. According to Catholic belief, the saintly man would go straight to heaven whereas the repentant man would have to be cleansed through temporal (not eternal) punishment for his sins before entering heaven. Where is this done? He can't be sent to hell because hell is eternal per Scripture (Matthew 25:46; Mark 3:29). There has to be a middle ground so to speak. This "middle" ground is purgatory. We must suffer for our sins just as Christ suffered for them (Romans 8:17; 2 Corinthians 1:5-7). If this suffering is not in this life, it has to be in the next. Protestants say that since purgatory is not mentioned in the Holy Bible, it doesn't exist. But the Holy Trinity is not mentioned in the Bible either yet almost all mainstream Protestant denominations believe in it. Unfortunately, the King James version of the Bible mistakenly omits the Books of Maccabees. These books were decided by the Church Fathers to be inspired of God. The Twelve Apostles used the Septuagint (Greek) canon - almost every single quote from the Old Testament that is cited in the New is from the Septuagint - this canon INCLUDES the First and Second Books of Maccabees (as well as five others). It is clear that praying for the dead to release them from the reparation of their sins is good according to the first Biblical verse quoted at the top of this page.

A Year Round Education and Staff Burnout

As our population increases, schools are being faced with the problems of overcrowding and under funding. Many school districts are proposing a year round education program. I feel that year round education is only a â€Å"quick fix† for school districts d will be detrimental to teachers children and families. Over crowding in schools is becoming a problem in almost all communities. Many schools are building trailers and additions to accommodate a higher capacity. Some districts are proposing building new schools. This raises issues of changing boundarie bussing, and higher taxes. Some districts are proposing a multi- track year round education program. On the surface, year round education seems a logical solution to the overcrowding. Children are separated into four tracks. Each track follows a different schedule going to school for six weeks then having three weeks off. This means that there is a ays one track out of school. This plan increases the school†s capacity by 25%. The year round education plan will only temporarily save taxpayers money. Schools were not made to be year round facilities, many schools are no even air conditioned. Maintenance and janitorial staff will need to be hired full time year round. They ll have to put in over time to get projects done and larger projects will need to be contracted out. The additional cost for transportation, utilities, support staff, ect, may not be worth the inconvenience. Not to mention the extra wear that a school ill take by having children in it year round. In the long run, maintaining a school for a full year may prove to be more costly. Staff burnout is another concern with year round education. Teachers will no longer be able to supplement their income during the summer with seasonal jobs. In some plans teachers will be able to either take the breaks with the children or act as a s stitute for the tracks who are in school. If the teachers choose to substitute they will miss out on their breaks, leaving little time for planning and relaxation. Teachers will miss out on programs to further their education, thus stunting their prof Administrators get a worse deal. They are now responsible for four â€Å"mini schools† and school is always in session so getting away is sometimes hard. Some plans offer to hire a second principal justified by the increased population. Another expense i rred by the year round education plan. Year round education may affect the quality of education for some children. Teachers with more education, credentials, and tenure will opt for the preferred track. Children on the less preferred track will get a different quality of education. Good t chers in general may prefer schools who have the traditional school year. The year round education plan also takes a toll on the family time in many ways. In some plans two children from the same family may not be on the same track and therefore do not have the same breaks. Scheduling time for family outings will be harder One child will always have to mind a bedtime. Taking family vacations is impossible unless one child is taken out of school. Non custodial parents will also have a problem spending their time with their children. Now most active non-custodial parents take their children for a large portion of the Summer break. This time spent with the non-custodial parent gives the child a ense of â€Å"living† with that parent. This arrangement will no longer be a reality. Extended time with the non-custodial parent will hardly be possible unless again one child is taken out of school. I believe this will also cause many divorced parents t eturn to court to revise their decrees, another cost to taxpayers and parents. Year round education may also put a financial strain on working parents. Many parents rely on older siblings to watch younger siblings during school breaks. If the school calendars don†t coincide parents will usually have to pay for alternate care. Some experts think that a year round education will be beneficial to children because they will not have the long break where knowledge is lost. They are concerned with the information that is lost. I believe that information will be lost anyway if a ild is not genuinely interested. School is a place to learn how to learn and to learn the foundations of the world around. College is the place where the information type of learning should take place. Retention is always a concern with any break, b studies show that learning loss begins to occur during the first two to three weeks. By having more breaks during the year we may find more learning is lost. The never ending school year can be very stressful for a child. With a multi- track system playmates will have different breaks causing children to envy different schedules and be unhappy with their own. Children will miss out on events or have to de with the anticipation of school the next day. With a three week break children barely get to relax before having to prepare for school starting again. For children who do not particularly enjoy school this can be a extremely stressful because there i not a long enough break to emerge themselves in something that they enjoy. Extra curricular activities will also be effected. Students may have to attend practices and meetings on their off weeks. They will risk missing out on the team activities, pep rallies, and major events. It is impossible to schedule four separate da es, science fairs, and homecoming games. School will never cease so students will not get the break that they deserve. The programs themselves will get a lower turnout. I believe that less popular clubs and organizations will eventually be gone. Someone posed a the question that if year round education was the traditional school calendar, and a â€Å"new calendar† was proposed where children were only educated for nine months each year would the American public even consider it? My answer is, â€Å"ye The idea of year-round schooling goes back to the seventeenth century. It is actually two hundred years older that the traditional school year. The oldest year round school today is only thirty years old. This means that all other schools once opted I think back to my own Summer vacations. The first two weeks were always spent winding down from the long school year. Then we began to venture out and embark on new adventures. I can remember long bike rides and mapping out new spots to explore, ea day getting farther in to some sort of quest. Sleepovers every other day at each other†s house with my next door neighbor. When I was a child we stayed with my father in Chicago for six weeks of the Summer. That was an experience I would never relin ish. Over the Summer my family took vacations. We went canoeing in the boundary waters of Canada and drove cross country on a whim without the anticipation of getting ready for school. School plays the role of teaching children how to learn. Summer break is a chance to apply what they have learned and enrich their lives with personal experience. Switching to a year round education plan will be detrimental to our children†s problem s ving skills, creativity, and happiness. Overall, I believe that there are too many downfalls and not enough benefits to switching to year round education. Turning to year round education as a solution to over crowding in schools would only be a temporary solution. A year round education wo d put too much stress on our children, families, faculty, and community. We should learn from the past and leave the traditional school year in tact.

Tun Dr Mahathir

This is a Malay name; the name â€Å"Mohamad† is a patronymic, not a family name, and the person should be referred to by the given name, â€Å"Mahathir†. Yang Amat Berbahagia Tun Mahathir bin Mohamad Tun Mahathir bin Mohamad (pronounced [ma? hatir bin mo? hamat? ]; born July 10, 1925) is a retired Malaysian political figure. He was the fourth Prime Minister of Malaysia. He held the post for 22 years from 1981 to 2003, making him Malaysia's longest-serving Prime Minister, and one of the longest-serving leaders in Asia. [1] During his term in office, he was credited for engineering Malaysia's rapid modernisation. 2] Mahathir is also known for his criticisms towards western and developed countries. [3] During his administration, he was considered to be one of Asia's most influential leaders. [4] Mahathir is also noted in the Western world as an outspoken critic of Western-style globalization. [5] Mahathir was born in Alor Setar, Kedah,[6] the youngest of nine children[7] of a schoolteacher and a housewife. His father, Mohamad Iskandar, was of Indian origin, being the son of a Malayalee Muslim (who migrated from Kerala) and a Malay mother, while Mahathir's own mother, Wan Tampawan, was Malay. 8] During World War II, he sold pisang goreng (banana fritters) and other snacks to supplement his family income during the Japanese occupation of Malaya. Mahathir attended a Malay vernacular school before continuing his education at the Sultan Abdul Hamid College in Alor Star. Mahathir then attended the King Edward VII Medical College (the predecessor of present-day National University of Singapore) in Singapore, where he edited a medical student magazine called The Cauldron; he also contributed to the The Straits Times newspaper pseudonymously under the nickname â€Å"Che Det†. Mahathir was also President of the Muslim Society in the college. [9] Upon graduation in 1953, Mahathir joined the then Malayan government service as a medical officer. He married Siti Hasmah Mohd Ali—a fellow doctor and former classmate in college—on 5 August 1956, and left government service in 1957 to set up his own private practice in Alor Star. Mahathir thrived in private practice, and allowed him to own by 1959 a Pontiac Catalina and employ an ethnic Chinese chauffeur (at the time, almost all chauffeurs in Malaysia were Malays, owing to the economic dominance of the ethnic Chinese). 10] Some critics have suggested this foreshadowed a later hallmark of Mahathir's politics, which focused on the â€Å"cultivation of such emblems of power†. [11] From his marriage with Tun Dr. Siti Hasmah binti Haji Mohamad Ali, they have seven children,[12] four sons and three daughters: Marina Mahathir, Mirzan Mahathir, Melinda Mahathir, Mokhzani Mahathir, Mukhriz Mahathir, Ma izura Mahathir and Mazhar Mahathir. [13] Both Mukhriz and Mokhzani [14] are involved in business as well as in politics while their eldest daughter Marina is a prominent local writer and AIDS activist. [15]

Free Essays on Margaret Sanger And The New Era Of Women

Imagine a world that is overpopulated with children. The number one reason why families are poor are due to the fact that they have too many children. But in today’s society overpopulation is not a problem due to the wonderful birth-control movement of Margaret Sanger. In the early 1900s sexual relations were used for the sole purpose of procreation, but as society changes, sexual relations became more for recreational purposes more than procreation purposes. The 1920s brought forth a new era for the middle class women. A woman’s role was most indefinitely redefined. Motherhood was no longer seen as every woman’s maternal instinct and was claimed to be not sufficient enough for child rearing. Now mothers were expected to seek and rely on the advice of professionals such as doctors, nurses, and trained educators in nursery school and kindergartens. Up until this point, this was the only role that women knew. These changes devalued what had been a very important and consuming activity. In order to compensate the loss of this very important role, many women now turned to another role: being a wife and companion to their husband. Previously women were consumed with the role of being a mother more so than the role of being a wife. But now a woman’s relationship with her husband assumed a greatly enhanced importance. Therefore, a woman’s sexual relationship with their husband was not solely considered a means of procreation, but now it was considered important and a very pleasurable experience. This also led to romantic love because a women’s sexual relationship was now more open. Obviously, the more â€Å"relations† a husband and wife would have, the more children they would have. This led to the importance and the growing interest in birth control. The pioneer of the American birth-control movement was Margaret Sanger who began her career as a promoter of the diaphragm and other birth control devices. She believed ... Free Essays on Margaret Sanger And The New Era Of Women Free Essays on Margaret Sanger And The New Era Of Women Imagine a world that is overpopulated with children. The number one reason why families are poor are due to the fact that they have too many children. But in today’s society overpopulation is not a problem due to the wonderful birth-control movement of Margaret Sanger. In the early 1900s sexual relations were used for the sole purpose of procreation, but as society changes, sexual relations became more for recreational purposes more than procreation purposes. The 1920s brought forth a new era for the middle class women. A woman’s role was most indefinitely redefined. Motherhood was no longer seen as every woman’s maternal instinct and was claimed to be not sufficient enough for child rearing. Now mothers were expected to seek and rely on the advice of professionals such as doctors, nurses, and trained educators in nursery school and kindergartens. Up until this point, this was the only role that women knew. These changes devalued what had been a very important and consuming activity. In order to compensate the loss of this very important role, many women now turned to another role: being a wife and companion to their husband. Previously women were consumed with the role of being a mother more so than the role of being a wife. But now a woman’s relationship with her husband assumed a greatly enhanced importance. Therefore, a woman’s sexual relationship with their husband was not solely considered a means of procreation, but now it was considered important and a very pleasurable experience. This also led to romantic love because a women’s sexual relationship was now more open. Obviously, the more â€Å"relations† a husband and wife would have, the more children they would have. This led to the importance and the growing interest in birth control. The pioneer of the American birth-control movement was Margaret Sanger who began her career as a promoter of the diaphragm and other birth control devices. She believed ...

Contemporary social problems questions Essay Example | Topics and Well Written Essays - 500 words

Contemporary social problems questions - Essay Example The main reason for the high rate of population growth is the poverty and related issues, which could be checked by the increase in the development. Industrial and urban development along with literacy and good standard of living can be of great help in this regard. The rapid growth of population in developing nations can be reduced by the industrialization and its benefits. A. There are various ways in which impoverished nations can be assisted in fighting the problems of malnutrition disease. The underdeveloped and the developing nations struggle due to poverty, hunger, and misery around. Wealthy nations have got much to contribute in this regard. They need to allocate more resources for humanitarian aid, which aim ultimately at the fight against malnutrition and disease in particular. They should also guarantee that the aid reaches its intended targets. Wealthy nations can assist the governments for using these new resources. An international fight against the problems of malnutrition and contaminated diseases and malnutrition can work for the best of such nations. International agencies, supported and funded by the wealthy nations can engage themselves for the betterment of these miserable people.

Evaluating Business Communication Paper Assignment

Evaluating Business Communication Paper - Assignment Example The various communication to managerial personnel and to the members of the accounting department were appropriate for the intended audience. The memo from John, the Accounting Team representative was also expected by the CEO, William. The leadership roles and styles in the scenario affectively established the kind of tone, the structure of the correspondence, and the manner by which the messages would be written. The memo between managers are formal and expected to be structured in a language that is familiar to personnel of managerial position. Likewise, the memo from John to the CEO aimed to be structured in a formal tone, but could still be improved. As briefly noted above, the memo sent by John to the CEO could be improved. The tone should be formal. Likewise, the entire communique should have been proofread extensively to be free from errors. From the memo that was written by John to the CEO, it was evident that there were grammatical errors (the way JJJ Company was written where the word Company was sometimes written in full, sometimes abbreviated, and at times, the abbreviated ‘Co.’ was even written in lower case). In addition, there were some statements that should not have been included (‘Beth requested all financial reports even though some of them were not required’) as the implication, with the rest of the information in the third paragraph, would be immaterial for the CEO. Also, the last statement which says: ‘If you have any questions, please contact me’ could still be improved as the structure seemed to be an order to the CEO which is not appropriate. The sender could have said, ‘If there are further queries in the disclosed information, I would be more than willing to relay it at your most convenient time’. In other correspondences, the memos were structured with some aspects similar to a business

Does Virgin Group need a growth strategy if yes what is it if not do Essay

Does Virgin Group need a growth strategy if yes what is it if not do you find it odd justify your answer - Essay Example Product development strategy involves the creation of completely or slightly dissimilar products from the existing products. The new product contains added benefits and satisfies the customer’s new desires caused by changing trends (Grant, 2013). Diversification strategy is primarily used in businesses despite being a highly risky operation. Diversification encompasses introduction of a new product to a completely new environment or market. Needless to say, diversification does not guarantee success to a new business venture and this makes a business that adopts it vulnerable to losses. On the other hand, market penetration strategy involves marketing the same product in the same market with the ambition of attaining more market shares. This is primarily done by lowering the prices of the products (Grant, 2013). Notably, acquisition is a new growth strategy in which the business buys another company so as to develop its activities and operations. Market development growth strategy involves enlarging the market to which the goods or services are to be purchased. In essence, it expands the overall market for a particular product, service or a business. This requires an organization to lay down comprehensive and diverse procedures in order to expand its market. Conversely, an organization can try venturing into new sectors of the market, which, in turn, broadens the markets served by the company products or services. Additionally, this strategy also entails entering more than one segment of the market. The more the number of segments a business ventures the greater its market is expanded (Grant, 2013). An organization can correspondingly convert the potential customers to active customers by adding value or flavour to their products and services. Potential customers are the customers’ who can purchase the product, but do not purchase it because of unknown reasons. Changing the non-users to users expands

Thomas Friedman’s book The World Is Flat Essay Example for Free

Thomas Friedman’s book The World Is Flat Essay Thomas Friedman’s book The World Is Flat analyzes the progress of globalization and how it has changed core economic concepts. After traveling to numerous countries, he came up with the conclusion that the world is â€Å"flat,† in the sense that competitive playing fields between industrial and emerging market countries have been leveled. He provides frequent examples of how countries, such as China and India, are becoming part of large global complex supply chains. Freidman assures that change is inevitable and that internet and outsourcing tactics are shrinking the world from â€Å"small to tiny. † Through his use of empirical evidence and first-hand experiences, Friedman is able to provide the reader with a greater insight as to why to world is flat. The increasing power of the internet is a major topic that the author addresses. The internet has broadened its audience so that it is accessible to people of all ages and positions. Communication is contributing to the flattening of the world due to the ability to communicate with virtually anyone within seconds. Friedman visited Iraq and came across an interesting situation that allowed him to further support his point: â€Å"On the screen was a live TV feed that looked to be coming from some kind of overhead camera. It showed some people moving around behind a house. Also on the screen, along the right side, was an active instant-messaging chat room, which seemed to be discussing the scene on the TV†¦he explain that a U.S. Predator drone was flying over an Iraqi village, and feeding real-time intelligence images back to his laptop and this flat screen† (38-39). Technology has expanded dramatically within the last decade, and the author insists that it is going to inflate from here on out, thus continuing to flatten the world. Friedman also confronts the topic of outsourcing. He argues that outsourcing has allowed companies to split service and manufacturing activities into components, with each component performing in efficient, cost-effective ways. His travels allowed him to explore the incredible subject, and what he found truly supports the idea that the world is indeed flattening. Friedman reflects on his stay in Bangalore by saying, â€Å"I hadn’t been with him for more than a few minutes at the Leela Palace hotel before he told me that he could handle my tax returns and any other accounting  needs I had- from Bangalore. No thanks, I demurred, I already have an accountant in Chicago. Jerry just smiled. He was too polite to say it – that he may already by my accountant, or rather my accountant’s accountant, thanks to the explosion in the outsourcing of tax preparation† (11-12). Outsourcing is becoming a significant addition to today’s world, with many different businesses practicing it, such as McDonald’s and JetBlue. Friedman tries to portray to Americans that they need to get accustomed to the fact that we will not be ahead of the rest of the world much longer. He seems ambivalent about the implications of the change, and many passages point towards the idea of a system of global cooperation in which no country is dominant. However, many Americans think we will be dominated by the Indians and Chinese if we don’t get our act together. While talking with Nandan Nilekani, an Indian CEO of Infosys Technologies Limited, about the rising ability of people to collaborate and compete in the global economy, Friedman declares, â€Å"I was excited personally, because what the flattening of the world means is that we are now connecting all the knowledge centers on the planet together into a single global network, which-if politics and terrorism do not get in the way- could usher in an amazing era of prosperity and innovation† (8). Friedman offers his book as a framework on how to deal with the foreseeable changes that are being thrusted upon the world. He says, â€Å"The great challenge for our time will be to absorb these changes in ways that do not overwhelm people but also do not leave them behind. None of this will be easy. But this is our task. It is inevitable and unavoidable† (46-47). In other words, be ready. Overall, Thomas Friedman demystifies the flattening world for readers, and allows them to make sense of the globalization unfolding before their eyes. He discusses how the internet and outsourcing are contributing to the leveling of the playing field, and that change within the next decade is expected. Whether this change will be good or bad, nobody knows, but Friedman insists that the world should be ready and embrace the new era.