Business Ethics Case Study Example | Topics and Well Written Essays - 500 words - 1

Business Ethics - Case Study Example He was also supposed to decide whether the company would sell their apple juice from the finished products manufactured by the PAI trade group. There was a lot of supposition  that the juice was adulterated with water and sugar syrup instead of pure apple concentrate. The CEO was supposed to determine the faults in the product lifecycle and still maintain a good relation with the nestle company. The CEO was required to clear the adulteration accuse of the company and make it regain its normal sales and market share. He was required to identify the faulty areas in the company, but the route he followed awoke the crisis. He called a meeting with the department heads and stakeholders and expected that they would give him an insight to the problem. The CEO handled the problem by considering perspectives of stakeholders rather than identifying the problem and dealing with it (Burke 1988). He was morally obligated to follow a certain procedure while making decisions. However, the issue at hand demanded better handling of the problem. Bruce McIntosh was responsible for ensuring that the products met the set quality standards. He believed that the PAI test was bias and was aimed at supporting domestic apple growers. He argued that the tests done by the detectives were not passed by the government agencies and hence he supported filing a lawsuit against universal. His perspective was to follow the ethic of quality set by nestle. Tom Storer was the head of operations and Canajoharie plant and was responsible for ensuring plants operated efficiently and profitably (Burke 1988). He supported cutting the cost of raw material on the expense of having pure materials. He signed contractual agreements with universal and hence authenticated the materials used. He did not take note of any previous warnings by their former supplier (Haskins), and he defended universal’s purity and price. He was