Imc plan for water

Imc plan for water INDUSTRY PROFILE Bottled waterisdrinking waterpackaged inplasticbottle. The dominant form in which water is packaged is newPolyethylene terephthalatebottlesand sold retail. Another method of packaging is in largerhigh-density polyethyleneplastic bottles, or polycarbonate plastic bottles, often used withwater coolers. Since 2000, sales have increased by 60% and the industry is now worth in excess of  £2bn a year. Drinks consultants are predicting that global consumption of bottled water will soon overtake carbonated beverages and one analyst has taken to calling the sector ‘blue gold. Global sales The global bottled water market valuation grew by 7% in 2006 to reach a value of $60,938.1 million. The volume of bottled water grew by 8.1% in 2006 to 115,393.5 million liters. In 2011, the market is forecast to have a value of $86,421.2 million, an increase of 41.8% since 2006. In 2011, the market is forecast to have a volume of 174,286.6 million liters, an increase of 51% since 2006. The global rate of consumption more than doubled between 1997 and 2005.Purified water is currently the leading global seller, with U.S. companies dominating the field, and natural spring water, purified water and flavored water being the fastest-growing market segments Bottled water in the marketplace The Beverage Marketing Corporation defines the bottled water market segment as â€Å"retail PET, retail bulk, home and office delivery, vending, domestic sparkling and imports† but excluding â€Å"flavored and enhanced water.† Bottled water vs. carbonated beverages Bottled water competes in the marketplace with carbonated beverages sold in individual plastic bottles,and is often considered a healthier substitute. According to the Donkey Recycling Institute, sales of flavored, noncarbonated drinks are expected to surpass soda sales by 2010.In response, Coca-Cola and PepsiCo have introduced new carbonated drinks that are fortified with vitamins and minerals, Diet Coke Plus and Tava, marketed as â€Å"sparkling beverages.† Bottled water vs. tap water An officewater coolerwith a reusable 5-gallon bottle In india, bottled water costs between Rs 10 to Rs15 per bottle while tap water costs less negligible..In 1999, according to a NRDC study, U.S. consumers paid between 240 and 10,000 times more per unit volume for bottled water than for tap water. According to Bottledwaterblues.com, about 90% of manufacturers costs is from making the bottle, label, and cap. TheShowtimeseriesPenn Teller: Bullshit!demonstrated, in a 2007 episode, that in a controlled setting, diners could not discern between bottled water and water from a garden hose behind the restaurant. The United Church of Christ, United Church of Canada, National Council of Churches, National Coalition of American Nuns and Presbyterians for Restoring Creation are among some of the religious organizations that have raised questions about whether or not the â€Å"privatization† of water is ethical. They regard the industrial purchase and repackaging at a much higher resale price of a basic resource as an unethical trend. InFinland, the newspaperHelsingin Sanomatonce ran ablind tastingtest containing various brands of bottled water, both Finnish and international, and regular tap water from Helsinki. The majority of the tasters preferred the tap water. Bottled water service It is common for business or individuals person to subscribe to a bottled water service. Instead of selling drinking water in small individual-use bottles, the service supplies it in large, reusable (in the USA, typically 5 US gallons) containers. The containers are installed on a dispenser (or â€Å"cooler†) which chills or heats the water and generally has valves on the front for dispensing. This practice stop the issue of disposing of packaging for individual serves while still providing the same product. Purified water vending machines Without bottles drinking water of brand companies. A number of companies worldwide, among which are a number of North American supermarket chains, havevending machinesthat dispense purified water into customers own containers. This again obviates the costs and environmental issues involved in manufacturing, transporting, and disposing of plastic bottles. Executive Summary Although common objective of all IMC program is increase brand awareness, sale and design a unique image of the product in customers mind. To communicate among public and customers, we will advertise our product campaign on TV, magazine, online. Through the advertisement we want to design the brand image of our product into the customer mind. Besides advertisement, we will also carry out promotional activity such as public relation, direct marketing etc. Various water company also organizes various events in order to communicate properly with customers. The Main purpose of this event was to increase the sale of water. Before designing IMC program the Company carried out market research in order to judge customers behaviors toward their mineral water packaged using. So that appropriate primary data can be collected for designing IMC strategy for â€Å"The boond hub†. Before designing integrated marketing communication program it is necessary to judge consumers behavior toward t he product. It is necessary to known customers liking and disliking, these data provide various support during designing of IMC program. Although there are various media available for communicating but Printads news paper and banner is seen most effective medium in the case of mineral water planning strategy. After Research survey done by various mineral water company, it has been founded that female respondents were more brand conscious than male. There is no particular brand trend in among male, but females are more conscious towards their healths. â€Å"dirty water and fast food culture† are the major attributes considered by customer while buying water.Our water Company Boond which makes flavored mineral water has come up with a new IMC plan for the new flavored mineral water product for the new region. South India and metro where the target market in the segment delhi, Mumbai, Chennai, rest of south. In this report, we will further introduce ourselves and how we got star ted, internal and external situational analysis of our company, and why a new IMC plan is needed. Bisleri is a strong competitor in the water industry and it is focusing on increasing the brand equity and profitability of companies focused on increasing their share in the packaged water market. Our mission is to make sure that our clients have the tools and information that they need to become successful in the footwear market. We have looked at the strengths and weaknesses of the Bisleri Company as well as the opportunities and threats and have included them in this IMC plan. HUNKY Company will use all IMC tools which will be best suited for flowing the message among the targeted people. We feel that Bisleri would profit from making an innovative and customer oriented product that will use by mostly all level of people. Company profile Product name-Boond tm Tag line -â€Å"har boond mein biswas†. MISSION Build branded packaged water business to improve health of life by offering tasty, Affordable and highly mineral rich water to our consumer. While maximizing Stakeholders value. Vision:- To become leading brand in packaged water industry after 10 years from today. Situation analysis:- From being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in just three years, says Mr Sushil Kumar, Marketing Director of Shivsu Canadian Clear Waters Technology Pvt Ltd, a company that has executed more than 3,000 packaged water projects worldwide and over 2,000 in India. Speaking toBusiness Lineon the water industry and the road ahead, he said that the industrys phenomenal growth in recent years can be attributed to rising incidence of water-borne diseases, improper municipal supplies, evol ved health consciousness of people as well as globalisation, which has brought in tremendous tourist inflow. â€Å"The bulk water industry, or water in 12-, 20- and 25-litre packages, has also witnessed a parallel growth of Rs 700-1,000 crore,† he informed. â€Å"Basically, the market can be divided into two segments the retail consumer market where the pack sizes are 500 ml, one litre, 1.2/1.5/2-litre and five-litre, and the household and institutional market, where the pack size is usually are 20- or 25-litre.† He added: â€Å"The total Indian market for small segments, such as 0.5-2 litre stands at 12-15 million cases a year. Bulk water sale of 25-litre bubbletops stands at 16.8 million bottles a month.† Though the industry growth rate is 40-50 per cent a year, India is still behind countries such as Indonesia, Malaysia and Singapore, where the industry is already worth Rs 15,000-20,000 crore. â€Å"These countries have much smaller population but similar climatic conditions.† Government data also attributed the growth to the entry of large liquor companies such as the UB Group, which has set up more than 29 plants all over the country for rolling out the Kingfisher brand of packaged water, and around 20 plants for McDowell No 1 brand. Similarly, SAB Miller has come out with Royal Challenge and Haywards 5,000 brands of packaged water, for which purpose it has set up more than 40 plants all over India. The company has also introduced a new concept of sparkling water, â€Å"which is low-carbonated water for a niche market, basically foreigners.† Mr Kumar said that though the Indian market currently has more than 2,000 players, the main brands controlling the market are Pepsis Aquafina, Cokes Kinley, Kingfisher, SAB Millers Royal Challenge, Parle Agros Bisleri, besides local players such as Sabol. He also informed that with better knowledge of packaged drinking water, brands such as Evian of France, Himalayan of North India and Blu Mont from the South are trying to create a niche in the premium water segment of â€Å"mountain spring water,† which comes under the natural mineral water specifications of BIS. â€Å"These products are mainly sold in ‘A class outlets such as five-star hotels, resorts, lifestyle stores, high-end beauty parlours and elite clubs. The industry has also paved the way for new product segments such as flavoured, vitaminised and herbal waters.† With the entry of big players such as the Tatas (who recently bought stake in Mount Everest brand of packaged drinking water), the water industry is poised for a phenomenal surge, â€Å"What we see is just the tip of the iceberg.† SWOT Analysis SWOT analysis will help me to identify our company strength, weaknesses, opportunity and threats internally and externally both. Through this, we can easily identified our competitors in the market and once we know the company weakness and what kind of oppournity we have for the present and future prospect then we can easily make cost effective IMC plan and strategic IMC plan for the company. In SWOT analysis of the company, we have find the following that will help to make more strategical and cost effective IMC plan: STRENGTHS: Easy availability of low cost for all level of people. Massive institutional support for technical services, designing, manpower development and marketing. Exporter-friendly government policies for shoes industry. Well-established linkages with buyers in all parts of India. WEAKNESSES: Lack of modern finishing facilities for packing. Difficulties in accessing to testing, designing and technical services. Environmental problems. Non availability of quality components in the market. Lack of fresh investment in the sector. Uneconomical size of manufacturing units. OPPORTUNITIES: The Indian packaged water market is expected to grow at a CAGR of over 10% for the period spanning from 2008 to 2011. Presently, the Indian packaged water market is dominated by health conscious person that accounts for nearly 70% of the total Indian packaged water market. Abundant scope to supply packaged water to companies setting up branch in India. Growing health consciousness globally. Use of information technology and decision support software to help eliminate the length of the production cycle for different products Product diversification There is lot of scope for diversification into other flavour water etc. Growing international and domestic markets. Retain customers through quality supplies and timely deliveries Aim to present the customer with new designs, infrastructure, and country company profiles. Use of modern technology THREATS: Entry of multinationals in domestic market. Stiff competition from other company. Non- tariff barriers Developing countries are resorting to more and more non tariff barriers indirectly. Fast changing fashion trends are difficult to adapt for every time for our company. Competitive analysis The major competitors in packaged water in Indian context of the Boond Company are bisleri, kingfisher, pepsi, aquiafina, kinley, railneel, and oxygen. They are the giant brand in the packaged water segment and they are the well established brand. So to take a challenge in this segment from these all we will create our company brand value in the market through strong positioning message and with differentiate a unique sell property that is water for all level of people and this core value of the BOOND Company will be shown throughout in IMC plan. Pricing factor will be also a major factor to differentiate to all competitors from our company BOOND. Apart from this some local seller of packaged water in todays scenario giving more competition because they are not branded packaged water and they are providing low price packaged water. So, to face giant challenges from all we are creating our core value of the company that is the packaged water for all level of people that most of the ma jor competitors do not have. They mostly targeted the younger generation but BOOND Company will target all level of people in the health concious segment with affordable price. Marketing Mix Strategies:- Product:-The Main aim of the BOOND Company is to produce high quality packaged water in various flavour for all level of people. It is only possible to capture the attention of the target market. The name of our product is boond. The company is providing 2 years free health tips for the customer. Price: The price range of the product range will be from Rs. 12 to 50. The price will be depended upon the flavour and quantity of the product. The company will also provide discount offer and allowance for the channel members. Place: Thedistributionchannels for Boond Company are as follows:- MANUFACTURER (COMPANY) WHOLESELLER PACKAGED TO RETAILER CUSTOMER Promotion:-In a promotion part of the product we are going to launch IMC plan for the target market. Evaluate Performance The Goal of our marketing plan is to achieve market objective that are established before implementation of marketing plan. We evaluate and control our strategic tactics by comparing our result with standard established before setting of plan, by measuring customer satisfaction and brand loyalty. If result is less than our standard than it means there is any default in implementation and monitoring in the program. The people who are responsible for the monitoring and control of the marketing plan will be the Marketing Executives, Sales Managers, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for evaluating the overall performance that will be precisely and closely evaluating the effectiveness of the strategies and tactics for example the gathering and structuring of data regarding market, product, consumers and the pricing trends, then the generation of daily sales report should be maintained and then in the end continuous reconfirming of the marketing budget and activities by the managers of different divisions. IMC objective and strategy Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, pod cast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. Boond Company is developing its integrated marketing communication programmes using all the elements of the marketing mix (product, price, place, and promotion So Integrated marketing communication is integration of all marketing tools, approaches, and resources within a company which maximizes impact on consumer mind and which results into maximum profit at minimum cost. Promotio nal activities include Advertising, sales promotion, and personal selling activities. It also includes internet marketing, sponsorship marketing, direct marketing, database marketing and public relations and integration of all these promotional tools along with other components of marketing mix to gain edge over competitor is called Integrated Marketing Communication. Communication objective:- The main objective of my communication is that people recognise my product as brand. They prefer my product as mineral water. Health conscious person prefer my brand. They feel that proper hygiene is maintained at all the places from where it pass while manufacturing or storing. They think that this company also care for nature. Increase market share up to 20%. Increase sale by 50% in 6 month from thelaunch of public campaign. Create awareness among target audience. Use excessive advertising especially using media preferred by the target market. Create product belonging and position among buyers mind Communication budget:- Total budget is 5 crore. TV advertisement:- (fund allotment 2 crore) Paper advertisement :- (Fund allotted 50 lakhs) Radio advertisement:- (fund allotted-10 lakh) Magazine advertisement:- (fund allotted-10 lakh) Bluetooth advertisement:- (fund allotted-20 lakh) Banners advertisement:- (fund allotted- 30 lakh) Hoardings advertisement:- (fund allotted-90 lakh) Direct selling:- (fund allotted- 1lakh) Door delivery:- fund allotment- 19 lakh) For promotion in event:- (fund allotment-10 lakh) Internet marketing:- (fund allotment-10 lakh) Retailer :- (Fund allotted-30 lakh) Customer sale promotion (Fund allotted-10 lakh) Trade sale promotion (fund allotted-10 lakh) IMC plan TV advertisement:-(fund allotment 2 crore) I will spend around 2 crore on tele-vision advertisement because it reaches to large population. In today scenario TV play very important role in making brand image. I will mainly focus tourist or health oriented channels, try to bring my advertisement those time when there is program related health or tourist place is coming so that I can reach to maximum number of target customers. Because when we go for health we never compromise and same with when we are in tour out of many brands we choose only those brand from which we are familiar or seen their ad in tv. So If we see per person expenditure then it will be less. Paper advertisement :-(fund allotment 50 lakhs) I will spend around 50 lakhs on paper advertisement because it again reaches to large population. I will prefer my advertisement in local as well as national newspaper also. Because my maximum number of customers who are health conscious or who travels frequently prefer national paper and maximum in English language. So my first choice will be that only. Radio advertisement:- (fund allotted-10 lakh) Today again radio trend is coming back due to improved quality of service because of entering of private players. And also today maximum mobile users buy mobile with inbuilt FM radio service. This service is mostly used by youngsters and mid age person, who are my potential customers. So advertisement on radio will also be in priority list. Magazine advertisement:- (fund allotted-10 lakh) Nowadays magazine has reached to mass population. Now magazines are coming according to person interest. For example person who are interested in sports for them sports magazine comes like â€Å"auto†, for business interest business today, business economy, 4p. I will prefer health magazines, tour oriented magazines, sports magazine. Bluetooth advertisement:- (fund allotted-20 lakh) I will also prefer Bluetooth marketing because it reaches only to interested customers so the chance of effectiveness is much more than any other media. Only disadvantage is that it can be done where Bluetooth server is established but this also benefit us because its effectiveness increase. In this customer get all the benefit in the form of video or picture so the effectiveness also increases. Banners advertisement:- (fund allotted- 30 lakh) I will also do banners advertisement because it influence consumer at the time of purchase. When customers go to buy product by seeing advertisement of my brand he will think that this is brand he will prefer, which is normal in our daily life. Hoardings advertisement:- (fund allotment-90 lakh) I will also go for hoardings near market, parks, tourist place, bus stand, railway station all the places where my potential customers go so that consumer recall my brand name all the times. And think that it is good brand. Direct selling:- (fund allotment- 1lakh) I will also prefer direct selling through vendors in trains and bus. Because that is place where consumer need this product most and he will buy it. Also this is place where all the local brand take advantage of it and consumer buy it without will. If I am able to capture this it may be proved very beneficial. Only the commission to the vendor should be kept very high. Door delivery:- fund allotment- 19 lakh) When consumer will buy the product for daily use he will prefer to get the product at home. Also it will be inconvenience to customer the pack of 20 liter with him. So the best option is to deliver the product when he need or call you. This type of practise is already done by many competitors in metro city. For promotion in event:- (fund allotment-20 lakh) I will also prefer promotion of any event which is related to health or tourist. So that I can reached to my maximum customers and they recall me as good brand. Internet marketing:- (fund allotment-10 lakh) I will also do my advertisement on net because today maximum elite customers, business travellers, students and even tourist (tourist take all the information from internet) they all use the internet frequently. So it will very easy to reach them and get their feedback easily. Discount store:- (fund allotment-30 lakh) Today the discount store play very important role in selling this type of product so I will also go for discount store to sell my brand product. Discount stores like easy day, reliance fresh, vishal mart, big bazaar, bargin bazaar all they sell this type product. So I have to give them some special offer so that they prefer my brand. Consumer sale promotion tool:- We will apply following promotional tools increase sale. Price deal: -Price deal is temporary reduction in price of product. We will provide two type of price deal: cents-off deals and price-pack deals. Price deal will be is given at various times to stimulate purchase of Shoes. Coupon: A coupon is typically a printed certificate giving the bearer a stated price reduction or special value on a specific product, generally for a specific period. In this we will provide various kinds of coupon that contain various discount price So that customer get the advantage of this discount and purchase flavour packaged water at low price. Offer: In this we offer that those Customers who buy flavour water will receive a free plain packaged water of 500ml. The offer will be depending upon season to season. The campaign will be marketed with print and TV ads, and will feature TV commercials with musicians singing covers of their favorite song. The company will be offering those collected covers in a CD at retail locations for customers who make a more than 10 flavour packaged water. Premium:We will provide offer of some gift or at bargain price to encourage customer buying. Advertising Specialties: -Advertising specialties also call a promotional product. It will be mostly given to our loyal customers. It includes various cards like birthday card, New Year card. It will be done mostly done to retain old customer. Trade sale promotion tool:- Objectives of Trade Sales Promotion of the Boond packaged water company will be:- Gain/maintain distribution Influence resellers to promote product Influence resellers to offer price discount Increase reseller inventory Defend against competitors Avoid reduction of normal prices There are various sale promotion tools which apply by the Boond packaged warter that stimulate trade to promote company product. Trade Allowances:- In this we will provide short-term special allowances, discounts, or deals granted to resellers to stimulate reseller to rapid purchase of their product. Point-of-Purchase Display:- In this we are generally used at the retail level to call customer attention to a featured product. In this company employees observe every retail shop and that display more company product will be winner of special gift or prize. Implementation Tactics Launch a blind ad campaign on billboards and magazines in all A class areas of major cities and magazine with respect to target market. Heavy advertising on TV, newspapers and magazines Set displays of malls and retail in showrooms and major dealer outlets in all cities. Continue Advertising. Evaluation of IMC planning process Evaluation of IMC planning of Boond packaged water is necessary because:- The cost of advertising and communication spiraling day by day so it is necessary to find out if the investment in IMC plan of the Boond packaged water is generating any return or just going down the drain. As a IMC planner we can easily evaluate various communication alternatives such as alternative message, IMC tools, media and vehicle and choose the most effective ones. It will provide complete feedback regarding the performance of various strategic alternatives and provide a basis for future planning. Evaluation will increase the effectiveness of marketing communication by eliminating unproductive alternatives and adding productive alternatives. Evaluation will provide me the complete figure regarding our total IMC budget expense that the budget is expense in the right way or not. It helps to judge the behavioral result of the target market. It will help to judge the communication oriented result of the target market. It will help to allocate as a guider about the new target market for further new implementation of IMC plan   Ã‚  Ã‚  Ã‚  Ã‚  Finally at last we will add few words with it that this IMC plan for boond water company is for the financial year 2009-10 is prepared by me by taking the new existing company of my own and not copied from any other sources. Prepared by (randhir pratap). Thank you all for co-operation in presenting my IMC plan in front of my respected mam Ms. Malika thakral and makes the session successful. Bibliography:- http://www.thehindubusinessline.com/2007/07/27/stories/2007072750190900.htm

purgatory :: essays research papers

Nothing impure can enter into the Kingdom of God (Revelations 21:27). Every person will have to pay for their sins to "the very last penny" (Luke 12:59). I'll use somewhat of a parable to explain purgatory. God is just per Scripture (John 5:30), correct? Now, let's say you have one man who leads a saintly life and another who leads a sinful life, but sincerely repents of his sins on his death bed. According to Protestants, both these men go straight to heaven after death. Is this just? I would have to answer in the negative. According to Catholic belief, the saintly man would go straight to heaven whereas the repentant man would have to be cleansed through temporal (not eternal) punishment for his sins before entering heaven. Where is this done? He can't be sent to hell because hell is eternal per Scripture (Matthew 25:46; Mark 3:29). There has to be a middle ground so to speak. This "middle" ground is purgatory. We must suffer for our sins just as Christ suffered for them (Romans 8:17; 2 Corinthians 1:5-7). If this suffering is not in this life, it has to be in the next. Protestants say that since purgatory is not mentioned in the Holy Bible, it doesn't exist. But the Holy Trinity is not mentioned in the Bible either yet almost all mainstream Protestant denominations believe in it. Unfortunately, the King James version of the Bible mistakenly omits the Books of Maccabees. These books were decided by the Church Fathers to be inspired of God. The Twelve Apostles used the Septuagint (Greek) canon - almost every single quote from the Old Testament that is cited in the New is from the Septuagint - this canon INCLUDES the First and Second Books of Maccabees (as well as five others). It is clear that praying for the dead to release them from the reparation of their sins is good according to the first Biblical verse quoted at the top of this page.

A Year Round Education and Staff Burnout

As our population increases, schools are being faced with the problems of overcrowding and under funding. Many school districts are proposing a year round education program. I feel that year round education is only a â€Å"quick fix† for school districts d will be detrimental to teachers children and families. Over crowding in schools is becoming a problem in almost all communities. Many schools are building trailers and additions to accommodate a higher capacity. Some districts are proposing building new schools. This raises issues of changing boundarie bussing, and higher taxes. Some districts are proposing a multi- track year round education program. On the surface, year round education seems a logical solution to the overcrowding. Children are separated into four tracks. Each track follows a different schedule going to school for six weeks then having three weeks off. This means that there is a ays one track out of school. This plan increases the school†s capacity by 25%. The year round education plan will only temporarily save taxpayers money. Schools were not made to be year round facilities, many schools are no even air conditioned. Maintenance and janitorial staff will need to be hired full time year round. They ll have to put in over time to get projects done and larger projects will need to be contracted out. The additional cost for transportation, utilities, support staff, ect, may not be worth the inconvenience. Not to mention the extra wear that a school ill take by having children in it year round. In the long run, maintaining a school for a full year may prove to be more costly. Staff burnout is another concern with year round education. Teachers will no longer be able to supplement their income during the summer with seasonal jobs. In some plans teachers will be able to either take the breaks with the children or act as a s stitute for the tracks who are in school. If the teachers choose to substitute they will miss out on their breaks, leaving little time for planning and relaxation. Teachers will miss out on programs to further their education, thus stunting their prof Administrators get a worse deal. They are now responsible for four â€Å"mini schools† and school is always in session so getting away is sometimes hard. Some plans offer to hire a second principal justified by the increased population. Another expense i rred by the year round education plan. Year round education may affect the quality of education for some children. Teachers with more education, credentials, and tenure will opt for the preferred track. Children on the less preferred track will get a different quality of education. Good t chers in general may prefer schools who have the traditional school year. The year round education plan also takes a toll on the family time in many ways. In some plans two children from the same family may not be on the same track and therefore do not have the same breaks. Scheduling time for family outings will be harder One child will always have to mind a bedtime. Taking family vacations is impossible unless one child is taken out of school. Non custodial parents will also have a problem spending their time with their children. Now most active non-custodial parents take their children for a large portion of the Summer break. This time spent with the non-custodial parent gives the child a ense of â€Å"living† with that parent. This arrangement will no longer be a reality. Extended time with the non-custodial parent will hardly be possible unless again one child is taken out of school. I believe this will also cause many divorced parents t eturn to court to revise their decrees, another cost to taxpayers and parents. Year round education may also put a financial strain on working parents. Many parents rely on older siblings to watch younger siblings during school breaks. If the school calendars don†t coincide parents will usually have to pay for alternate care. Some experts think that a year round education will be beneficial to children because they will not have the long break where knowledge is lost. They are concerned with the information that is lost. I believe that information will be lost anyway if a ild is not genuinely interested. School is a place to learn how to learn and to learn the foundations of the world around. College is the place where the information type of learning should take place. Retention is always a concern with any break, b studies show that learning loss begins to occur during the first two to three weeks. By having more breaks during the year we may find more learning is lost. The never ending school year can be very stressful for a child. With a multi- track system playmates will have different breaks causing children to envy different schedules and be unhappy with their own. Children will miss out on events or have to de with the anticipation of school the next day. With a three week break children barely get to relax before having to prepare for school starting again. For children who do not particularly enjoy school this can be a extremely stressful because there i not a long enough break to emerge themselves in something that they enjoy. Extra curricular activities will also be effected. Students may have to attend practices and meetings on their off weeks. They will risk missing out on the team activities, pep rallies, and major events. It is impossible to schedule four separate da es, science fairs, and homecoming games. School will never cease so students will not get the break that they deserve. The programs themselves will get a lower turnout. I believe that less popular clubs and organizations will eventually be gone. Someone posed a the question that if year round education was the traditional school calendar, and a â€Å"new calendar† was proposed where children were only educated for nine months each year would the American public even consider it? My answer is, â€Å"ye The idea of year-round schooling goes back to the seventeenth century. It is actually two hundred years older that the traditional school year. The oldest year round school today is only thirty years old. This means that all other schools once opted I think back to my own Summer vacations. The first two weeks were always spent winding down from the long school year. Then we began to venture out and embark on new adventures. I can remember long bike rides and mapping out new spots to explore, ea day getting farther in to some sort of quest. Sleepovers every other day at each other†s house with my next door neighbor. When I was a child we stayed with my father in Chicago for six weeks of the Summer. That was an experience I would never relin ish. Over the Summer my family took vacations. We went canoeing in the boundary waters of Canada and drove cross country on a whim without the anticipation of getting ready for school. School plays the role of teaching children how to learn. Summer break is a chance to apply what they have learned and enrich their lives with personal experience. Switching to a year round education plan will be detrimental to our children†s problem s ving skills, creativity, and happiness. Overall, I believe that there are too many downfalls and not enough benefits to switching to year round education. Turning to year round education as a solution to over crowding in schools would only be a temporary solution. A year round education wo d put too much stress on our children, families, faculty, and community. We should learn from the past and leave the traditional school year in tact.

Tun Dr Mahathir

This is a Malay name; the name â€Å"Mohamad† is a patronymic, not a family name, and the person should be referred to by the given name, â€Å"Mahathir†. Yang Amat Berbahagia Tun Mahathir bin Mohamad Tun Mahathir bin Mohamad (pronounced [ma? hatir bin mo? hamat? ]; born July 10, 1925) is a retired Malaysian political figure. He was the fourth Prime Minister of Malaysia. He held the post for 22 years from 1981 to 2003, making him Malaysia's longest-serving Prime Minister, and one of the longest-serving leaders in Asia. [1] During his term in office, he was credited for engineering Malaysia's rapid modernisation. 2] Mahathir is also known for his criticisms towards western and developed countries. [3] During his administration, he was considered to be one of Asia's most influential leaders. [4] Mahathir is also noted in the Western world as an outspoken critic of Western-style globalization. [5] Mahathir was born in Alor Setar, Kedah,[6] the youngest of nine children[7] of a schoolteacher and a housewife. His father, Mohamad Iskandar, was of Indian origin, being the son of a Malayalee Muslim (who migrated from Kerala) and a Malay mother, while Mahathir's own mother, Wan Tampawan, was Malay. 8] During World War II, he sold pisang goreng (banana fritters) and other snacks to supplement his family income during the Japanese occupation of Malaya. Mahathir attended a Malay vernacular school before continuing his education at the Sultan Abdul Hamid College in Alor Star. Mahathir then attended the King Edward VII Medical College (the predecessor of present-day National University of Singapore) in Singapore, where he edited a medical student magazine called The Cauldron; he also contributed to the The Straits Times newspaper pseudonymously under the nickname â€Å"Che Det†. Mahathir was also President of the Muslim Society in the college. [9] Upon graduation in 1953, Mahathir joined the then Malayan government service as a medical officer. He married Siti Hasmah Mohd Ali—a fellow doctor and former classmate in college—on 5 August 1956, and left government service in 1957 to set up his own private practice in Alor Star. Mahathir thrived in private practice, and allowed him to own by 1959 a Pontiac Catalina and employ an ethnic Chinese chauffeur (at the time, almost all chauffeurs in Malaysia were Malays, owing to the economic dominance of the ethnic Chinese). 10] Some critics have suggested this foreshadowed a later hallmark of Mahathir's politics, which focused on the â€Å"cultivation of such emblems of power†. [11] From his marriage with Tun Dr. Siti Hasmah binti Haji Mohamad Ali, they have seven children,[12] four sons and three daughters: Marina Mahathir, Mirzan Mahathir, Melinda Mahathir, Mokhzani Mahathir, Mukhriz Mahathir, Ma izura Mahathir and Mazhar Mahathir. [13] Both Mukhriz and Mokhzani [14] are involved in business as well as in politics while their eldest daughter Marina is a prominent local writer and AIDS activist. [15]

Free Essays on Margaret Sanger And The New Era Of Women

Imagine a world that is overpopulated with children. The number one reason why families are poor are due to the fact that they have too many children. But in today’s society overpopulation is not a problem due to the wonderful birth-control movement of Margaret Sanger. In the early 1900s sexual relations were used for the sole purpose of procreation, but as society changes, sexual relations became more for recreational purposes more than procreation purposes. The 1920s brought forth a new era for the middle class women. A woman’s role was most indefinitely redefined. Motherhood was no longer seen as every woman’s maternal instinct and was claimed to be not sufficient enough for child rearing. Now mothers were expected to seek and rely on the advice of professionals such as doctors, nurses, and trained educators in nursery school and kindergartens. Up until this point, this was the only role that women knew. These changes devalued what had been a very important and consuming activity. In order to compensate the loss of this very important role, many women now turned to another role: being a wife and companion to their husband. Previously women were consumed with the role of being a mother more so than the role of being a wife. But now a woman’s relationship with her husband assumed a greatly enhanced importance. Therefore, a woman’s sexual relationship with their husband was not solely considered a means of procreation, but now it was considered important and a very pleasurable experience. This also led to romantic love because a women’s sexual relationship was now more open. Obviously, the more â€Å"relations† a husband and wife would have, the more children they would have. This led to the importance and the growing interest in birth control. The pioneer of the American birth-control movement was Margaret Sanger who began her career as a promoter of the diaphragm and other birth control devices. She believed ... Free Essays on Margaret Sanger And The New Era Of Women Free Essays on Margaret Sanger And The New Era Of Women Imagine a world that is overpopulated with children. The number one reason why families are poor are due to the fact that they have too many children. But in today’s society overpopulation is not a problem due to the wonderful birth-control movement of Margaret Sanger. In the early 1900s sexual relations were used for the sole purpose of procreation, but as society changes, sexual relations became more for recreational purposes more than procreation purposes. The 1920s brought forth a new era for the middle class women. A woman’s role was most indefinitely redefined. Motherhood was no longer seen as every woman’s maternal instinct and was claimed to be not sufficient enough for child rearing. Now mothers were expected to seek and rely on the advice of professionals such as doctors, nurses, and trained educators in nursery school and kindergartens. Up until this point, this was the only role that women knew. These changes devalued what had been a very important and consuming activity. In order to compensate the loss of this very important role, many women now turned to another role: being a wife and companion to their husband. Previously women were consumed with the role of being a mother more so than the role of being a wife. But now a woman’s relationship with her husband assumed a greatly enhanced importance. Therefore, a woman’s sexual relationship with their husband was not solely considered a means of procreation, but now it was considered important and a very pleasurable experience. This also led to romantic love because a women’s sexual relationship was now more open. Obviously, the more â€Å"relations† a husband and wife would have, the more children they would have. This led to the importance and the growing interest in birth control. The pioneer of the American birth-control movement was Margaret Sanger who began her career as a promoter of the diaphragm and other birth control devices. She believed ...

Contemporary social problems questions Essay Example | Topics and Well Written Essays - 500 words

Contemporary social problems questions - Essay Example The main reason for the high rate of population growth is the poverty and related issues, which could be checked by the increase in the development. Industrial and urban development along with literacy and good standard of living can be of great help in this regard. The rapid growth of population in developing nations can be reduced by the industrialization and its benefits. A. There are various ways in which impoverished nations can be assisted in fighting the problems of malnutrition disease. The underdeveloped and the developing nations struggle due to poverty, hunger, and misery around. Wealthy nations have got much to contribute in this regard. They need to allocate more resources for humanitarian aid, which aim ultimately at the fight against malnutrition and disease in particular. They should also guarantee that the aid reaches its intended targets. Wealthy nations can assist the governments for using these new resources. An international fight against the problems of malnutrition and contaminated diseases and malnutrition can work for the best of such nations. International agencies, supported and funded by the wealthy nations can engage themselves for the betterment of these miserable people.

Evaluating Business Communication Paper Assignment

Evaluating Business Communication Paper - Assignment Example The various communication to managerial personnel and to the members of the accounting department were appropriate for the intended audience. The memo from John, the Accounting Team representative was also expected by the CEO, William. The leadership roles and styles in the scenario affectively established the kind of tone, the structure of the correspondence, and the manner by which the messages would be written. The memo between managers are formal and expected to be structured in a language that is familiar to personnel of managerial position. Likewise, the memo from John to the CEO aimed to be structured in a formal tone, but could still be improved. As briefly noted above, the memo sent by John to the CEO could be improved. The tone should be formal. Likewise, the entire communique should have been proofread extensively to be free from errors. From the memo that was written by John to the CEO, it was evident that there were grammatical errors (the way JJJ Company was written where the word Company was sometimes written in full, sometimes abbreviated, and at times, the abbreviated ‘Co.’ was even written in lower case). In addition, there were some statements that should not have been included (‘Beth requested all financial reports even though some of them were not required’) as the implication, with the rest of the information in the third paragraph, would be immaterial for the CEO. Also, the last statement which says: ‘If you have any questions, please contact me’ could still be improved as the structure seemed to be an order to the CEO which is not appropriate. The sender could have said, ‘If there are further queries in the disclosed information, I would be more than willing to relay it at your most convenient time’. In other correspondences, the memos were structured with some aspects similar to a business